Marketing Manager – Travel in London, United Kingdom

Marketing Manager – Travel

Location:

London

Department:

Times Media

Salary Details:

Not Specified

Advertising End Date:

21 Oct 2024

Job Description

The Team: The Times and Sunday Times are two of the most respected and trusted news publications in the world. Our mission is to deliver quality journalism and information to our readers, while fostering a deep understanding of the world around us.

Your Role: This is an exciting time to join Times Travel, as we are close to launching a new digital retail operation which will enable consumers to plan and book holidays inspired by our travel content. You will be the lead marketeer for this proposition, responsible for developing high impact marketing plans to increase awareness and consideration and ultimately achieve profitable growth targets for this business.

Day to day Duties:

• Devising and implementing innovative, data-driven, multi-channel campaigns using digital and traditional channels to effectively reach and engage all target audiences to drive acquisition and retention

• A strong focus on the customer journey, leading on the execution of all the customer journey automations.

• Write briefs, managing creative development and ensure alignment with key stakeholders

• Maintain commercial focus, working closely with revenue managers to identify new audiences and promotional opportunities to grow revenue and passenger numbers profitably

• Partner with marketing analysts and finance teams to deliver market insights and accurate campaign reporting, utilising data and insights to optimise campaigns and marketing budget and improve ROI

• Managing monthly, quarterly and annual marketing budgets to ensure an optimal mix is achieved across the awareness, consideration and decision-making stages

• Manage a team of 2 x graphic designers to create multi-platform campaign assets; and one Marketing Executive.

• Collaborate with CRM team to build customer segmentation models and planning strategies that maximise customer retention and acquisition

What we’re looking for from you:

• Experience in a similar role with extensive knowledge of the travel market

• Ability to manage budgets, control costs and deliver strong ROI

• Experienced in and delivering successful performance marketing campaigns across SEO, social and PPC – using test and learn and developing best practice principles

• Experience developing extensive suite of brand assets and comms in line with brand guidelines

• Proficient in digital tracking, data analysis and drawing insights and recommendations using Google Analytics and other reporting dashboards

• Skilled in utilising CRM platforms to manage customer relationships and drive targeted campaigns in order to scope out the full consumer journey for retail

• Background in and excellent understanding of digital and performance marketing creative best practice, skilled at running AB tests to optimise creative output

• Experience in leading digital and print creative teams – internal or external

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include TalkTV, talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through ourDiversity, Equity and Inclusion Strategy (https://www.news.co.uk/more-than-the-news/diversity-inclusion/) , which focuses on three main priorities – attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have12 employee led networks and groups (https://www.youtube.com/watch?v=IMCi-KiMlL4&t=2s) that support our strategy and connect like minded employees socially.

Benefits

Some of our benefits include:

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

• Wide range of training available, plus full LinkedIn Learning access

• Private medical insurance including coverage for pre-existing conditions

• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes

• ‘Bikes for Work’ and ‘Electric Car’ scheme

• Up to 60% discount on Harper Collins books

• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

• Access to wellbeing benefits such as EAP, physio/massage and counselling

• A generous pension scheme with employer contributions of up to 5%

• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [email protected] .