Marketing Specialist

B2B Marketing Specialist, based in Suzhou, China

B2B市场专员（苏州）

We have an exciting opportunity to join our friendly and highly successful team based in Suzhou, China. This is a dynamic and varied role covering Marketing for our Events, Market Reports and Strategic Consultancy.

我们诚挚邀请您加入我们位于苏州的友好团队。这将是一个充满活力并多元的职位，涉及我们的会议活动、市场报告和战略咨询的市场营销。

The role

In the role of B2B Marketing Specialist, some of your duties will include:

职责描述：

• Marketing know-how in China

擅长国内的市场营销工具和方法

• Creation of WeChat releases regularly for promoting B2B products and services, including copy-writing

定期撰写文案并发布微信推文，推广B2B产品和服务，维护微信公众号的运营

• Creating and implementing the go-to-market strategy for Events, Strategic Consultancy and Market Reports product lines

为会议活动、战略咨询和市场报告产品制定并实施市场战略

• Identifying and sourcing lists of decision-makers

寻找和发掘决策者名单

• Understanding the value chains for target industries, and ensuring appropriate marketing reaches key companies

了解目标行业的价值链，并确保适当的营销活动触及到关键客户

• Creation of numerous press releases, including copy-writing

撰写新闻稿

• Editing and proofing of interviews and other promotional materials

编辑和校对采访内容和其他宣传材料

• Ongoing management of customer database, including new data acquisition

采集新的客户数据，并持续维护管理客户数据库

• Partnerships: supporting the fulfilment of partnership agreements, managing the production of marketing materials for partners and other related activities

媒体合作：为合作协议，营销材料的制作和管理及其他相关事宜提供支持

• Updating event websites / member pages through CMS, creation of online banners and resizing of logos / photos, constant monitoring of web traffic and improving customer online conversion.

通过CMS更新活动网站/会员页面，创建在线横幅，调整logo或照片大小，不断监测网络流量，提高客户在线转化率

• Working with designers and other third party suppliers

与设计师和其他第三方供应商合作

• Development of marketing collateral

开发市场宣传品

The person

In the B2B Marketing Specialist role, we require the following skills and experience:

任职要求：

• Fluent in written English, CET-6 or above.

中英文书面沟通能力强，要求英文CET-6或以上

• A minimum of 2 years’ experience in B2B marketing

有丰富的B2B营销经验

• Ideally you will have a marketing or business related degree, however this is not essential

市场营销专业或商科相关学历优先考虑

• Confidence in using all the Microsoft Office packages, specifically in Excel for data manipulation

熟练使用微软办公软件，特别是excel中的数据操作

• Photoshop, Adobe InDesign are highly advantageous

如有Photoshop, Adobe InDesign使用经验者优先考虑

• Any social media or SEO experience will also be advantageous

如有社交媒体或SEO管理经验者优先考虑

• Meticulous eye for detail

注重细节

• Strong commercial awareness

强烈的商业意识

• Competent in forming excellent working relationships and building rapport quickly

能够快速建立良好工作关系的能力

• A self-assured negotiator with the confidence to deal with media and supporting partners

良好的沟通能力，擅长与合作媒体和其他合作伙伴沟通与谈判

• Exceptional work ethic, strong desire to succeed, eagerness to learn, professionalism and a passion for Marketing.

对会议行业充满热情，有较强的职业道德，求知欲，并富有专业精神，对市场营销富有热情

• Ability to travel 15 – 25% of the time as needed.

能够接受15-25%的出差频率

• Flexible hours required whilst onsite/travelling

出差时愿意接受灵活工作时间安排

• Ability to work effectively as part of a team.

高效的团队协作能力

• You will need to be an experienced copywriter, please demonstrate your copywriting skills in your covering letter.

有较强的文案撰写能力，请在求职信中展示文案撰写能力

The company

公司简介

At Smithers Information, we provide B2B events, market reports and strategic and technical consulting across 3 regions in 10 different vertical industries.

We are renowned throughout numerous industry areas for our quality, high calibre conferences, strategic consultancy and our comprehensive and informative market research reports. We offer independent and expert market insight to allow companies to identify opportunities and grow their business.

In addition to offices in the US, China and UK, the organisation has specialist consultants world-wide.

We actively encourage career development and passionately support those who want to pursue and develop within the Smithers family. We have numerous examples of progression throughout the business and within some of our global businesses are proud that the average length of service amongst employees is a minimum of 10 years.

在Smithers信息服务部门，我们面向10个不同垂直领域的提供三大版块业务：B2B会议活动，市场报告以及战略与技术咨询服务。

我们以高质量、高水准的会议、战略咨询以及全面而翔实的市场研究报告而闻名于众多行业领域。我们提供独立和专业的市场洞察力，使公司能够发现机会并发展其业务。

除了在美国、中国和英国外，Smithers在世界各地都有专家顾问。

我们积极鼓励职业发展，并热情支持那些希望在Smithers家族中追求发展的人。 我们在整个企业中有许多进步的例子，在我们的一些全球业务中，员工的平均服务年限至少为10年，我们对此感到自豪。

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