Marketing Specialist, Direct Buying and Content Marketing (French Services)

Job title:

Marketing Specialist, Direct Buying and Content Marketing (French Services)

Company

CBC/Radio-Canada

Job description

Position Title: Marketing Specialist, Direct Buying and Content Marketing (French Services)Status of Employment: Contractee Long-Term (Fixed Term)Position Language Requirement: English, FrenchLanguage Skills: English (Reading – B – Intermediate), English (Speaking – B – Intermediate), English (Writing – B – Intermediate), French (Reading – C – Advanced), French (Speaking – C – Advanced), French (Writing – C – Advanced)Work at CBC/Radio-CanadaAt CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.Unposting Date: 2024-11-18 11:59 PMRoleAs Marketing Specialist, Direct Buying and Content Marketing, you will play a key role in analyzing opportunities, choosing partners and developing buying strategies in conjunction with the media planning team. You will help set investment targets and analyze audiences to select suitable advertising outlets. You will take part in negotiations with media partners, manage resources and co-ordinate campaigns in line with timelines and objectives. You will also optimize placements, track performance and manage financial aspects while making well-informed recommendations to maximize campaign impacts.Responsibilities:PlanningAnalyze opportunities and choose media partners.Help determine investment targets.Develop media buying and content marketing strategies in conjunction with the planning and leadership teams, taking objectives and investment targets into account.Analyze audience possibilities among the various media partners in order to recommend and choose suitable media partners and advertising outlets, achieve objectives and reach target audiences.Evaluate opportunity costing and make recommendations.Attend meetings with partners and present co-operation proposals in line with the leadership team’s objectives.Assess the feasibility of creative ideas with all internal and external stakeholders.Request proposals from traditional and digital media partners.Review the proposals received.Negotiate approved placements and finalize agreements.OrganizingBring together and manage the resources needed to execute campaigns, including parameters for monitoring and measuring actions.Ensure co-ordination and smooth communications between partners and the production and media planning teams to deliver creative material on time in the necessary formats.Set up processes to guarantee that campaigns are executed according to timelines.LeadingManage partner relationships.Act as the contact point for sharing information with internal and external stakeholders.Proactively inform the team and media partners about any modifications in the planning or execution of media plans (cancellations, mismatches, format changes, etc.).MonitoringWork with media partners to optimize placements and achieve objectives; provide feedback to improve strategies.Assist with financial management, budget monitoring and invoice reconciliation for direct buying.Manage contracts, purchase orders and administrative follow-up related to media agreements.Review invoices and contracts in conjunction with in-house teams.Consolidate buying to meet annual investment targets.Develop performance reports to measure post-buying impacts.Communicate results and present recommendations in co-operation with media planners.Stay up to date on market trends and opportunities and share that knowledge with in-house teams.Work arrangements:This is a hybrid position with a mix of teleworking and in-office work. Arrangements will be discussed with the manager based on the department’s guidelines. This is a full-time contract position for a period of 12 months.What you bring:Qualifications:University degree in marketing, communications, business administration or a related fieldAt least seven (7) years’ experience managing digital campaigns, with expertise in programmatic, connected TV and mobile advertisingSkills:Sound knowledge of the media ecosystem and advertising productsExcellent interpersonal skills and business acumenAbility to spot trends and see the big pictureSkill in clearly analyzing scenarios and designing innovative, competitive strategiesCreativity and ability to generate original ideasStrategic thinker who is action- and results-orientedSuperior analytical skills and thoroughnessSolid command of French and excellent understanding of spoken and written EnglishWe look forward to working with someone who shares our passion for marketing excellence and wants to make a real difference to Radio-Canada’s success.Candidates may be subject to skills and knowledge testing.We thank all applicants for their interest, but only candidates selected for an interview will be contacted.CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.Primary Location: 1000, Rue Papineau, Montreal, Quebec, H2K 0C2Number of Openings: 1Work Schedule: Full time

Expected salary

Location

Montreal, QC

Job date

Sun, 10 Nov 2024 05:32:10 GMT

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