We are working with our agency client on a new search for a Performance Marketing Manager. Our client is one of Canada’s fastest growing digital marketing agencies, focusing on lead generation for their clients. They have scaled from 10-50 employees in just two years so it’s a very exciting time to be joining their team!Responsibilities:
Develop and implement comprehensive media strategies tailored to client objectives, ensuring alignment with broader marketing goals
Lead, mentor, and manage a team of paid social specialists/performance marketers, fostering a collaborative environment that encourages professional growth and high performance.
Oversee the planning, execution, and optimization of campaigns on platforms such as Meta and TikTok, ensuring they meet performance metrics and deliver a strong return on investment
Monitor and analyze campaign performance data, generating weekly reports that highlight key insights and actionable strategies for continuous improvement
Manage and allocate a monthly ad budget of approximately $1.2 million effectively across accounts, ensuring optimal spend and adherence to client financial parameters
Work closely with other departments, such as creative, CRO, and analytics teams, to ensure cohesive and integrated campaign strategies
Monitor the latest developments in social media advertising, particularly on Meta and TikTok platforms, to incorporate innovative practices into campaign strategies
Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices
Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals
Lead team meetings to review performance, discuss priorities and ensure team alignment on strategic initiatives
Report performance metrics and KPIs directly to the Director of Paid Social, maintaining accountability for account outcomes
Serve as a subject matter expert in Media Buying, providing strategic insights and guidance to ensure best practices are upheld across the Paid Social team
Qualifications:
5+ years of experience in paid social advertising
3+ years of experience in an agency setting
Experience managing a total budget $300K+/month in performance spend, with a primary focus on lead generation
Managed individual account with a monthly spend of $100,000 minimum ROAS of 6:1 over the three consecutive quarters
1+ years of experience managing 2+ performance marketers (preferred)
This position is fully remote anywhere in Canada. Apply now for consideration!
Expected salary
Location
Vaughan, ON
Job date
Sat, 11 Jan 2025 06:15:26 GMT
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