Performance Marketing Manager – Creative Optimization

As a Performance Marketing Manager, you play a pivotal role in shaping and optimizing paid social and display campaigns, creative testing, and digital strategy. You use your analytical mindset and creative instincts to drive learning agendas, evaluate ad performance, and continually push for higher impact across digital channels. Your strong collaboration with creative teams and agencies allows you to unlock new opportunities in paid social, using actionable insights and A/B testing to enhance business results.

About the Role

• Drive performance marketing creative testing and strategy, with a primary focus on paid social and display channels
• Analyze and interpret ad performance data across social and display platforms to identify areas for improvement and growth
• Develop and manage learning agendas that fuel creative development and optimization
• Work closely with performance creative teams, providing strategic direction for asset creation and enhancement
• Collaborate with external agencies to execute, test, and improve paid social and display campaigns
• Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends
• Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders

About You

Minimum Qualifications

• 2 years of performance media marketing experience with strong emphasis on paid social and creative testing
• Demonstrated experience generating ROI-based results in paid social, display, and programmatic media
• Expertise in interpreting marketing data and analytics; skilled in developing creative testing (including A/B testing) strategies
• Strong presentation skills and ability to translate data into actionable, strategic recommendations
• Experience partnering across teams, agencies, and creative functions to drive campaign results

Preferred Qualifications

• Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables
• Familiarity with leading social media and display advertising platforms (e.g., Google, Meta, TikTok, YouTube, DSPs)
• Experience developing and leading learning agendas and creative testing roadmaps
• Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking
• Bachelor’s degree in Marketing, Communications, Business, or related field; leadership potential

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the Application and/or participating in the application process should contact a member of the Human Resources team, at Careers@myrocketcareer.com.

Colorado, New York City, Jersey City, California, D.C and Washington Candidates only: the compensation for this position is $57,000.00-$121,500.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.

Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the California Fair Chance Act.

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