PR Business Director – Communications Consultancy- Tourism Experience

Company Description

MSL is a global public relations and integrated communications partner that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. MSL is one network with many parts. We come together as a force of mighty power in our industry, for our clients and in our contributions to the world. We are an agency built through combination and acquisition; our business is dynamic but always linked. We are fearless, insightful, passionate, creative, dynamic and accountable. It’s our ability to build influence and deliver impact that separates us from the crowd — it’s how we deliver the results our clients’ desire. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL.

Job Description

• Responsible for both building client relationship and monitoring a team, while collaborating with senior leadership (Business Lead / CEO), the various departments of the agency (creative, strategy, production) and other potential partners from Publicis Group (media, Vertical, epsilon, sapient)
• Lead the strategic, operational and delivery aspects of the account and owns relationships with the client(s).
• Work closely with the Business Lead of your account(s) and ultimately ensuring high levels of client satisfaction and revenues’ growth across your assigned clients’ portfolio
• Take responsibility & accountability for the growth of your client’s business within the assigned clients’ portfolio
• Identifying and developing opportunities to drive new business proposals involving the group capabilities
• Foster the agency’s beliefs and spirit externally-internally, as well as develop and drive vision for the business, aiming to bring in more business – and drive the Power of One development and implementation
• Inspire, mentor, and guide the career development of your team members

Technical & Product

Lead clients’ conversation and work closely with Business Lead(s) to ensure excellence in strategy, creative and production 

Oversee strategy, planning, creative execution, production for all assigned client-account(s): Responsible for winning client commitment to the agency and Group’s direction, strategy, recommendations, and subsequent execution, translating business needs to creative challenges and ensuring a timely delivery milestone. 

Perceived as a trusted advisor by your own clients and as an expert in specific industry, internally and in the market, by demonstrating deep understanding and knowledge of category 

Be able to define the correct scope, the needed resources and deliver accordingly to financial targets for the current year 

Support in business development efforts alongside other senior agency stakeholders and engage relevant group resources, when appropriate

Business Acumen & Operational Efficiency

Responsible of all outcomes, quality control and the health of the relationship with the client across all disciplines, practices, facets of the business internal and external 

Build strong client relationships to understand the needs and requirements to proactively support the day-to-day delivery of projects

Responsible for driving cross client’s collaboration to drive both business growth as well as strategic alliances cross industries.

Set the yearly strategic roadmap with the client on business transformation by becoming the trusted consultant and authority on the client’s consumer Journey 

Ensure that the brand strategy, client messaging and deliverables (from planning to roll out) are consistent = Serve as a brand guardian role

Responsible for the smooth operating of day-to-day workstreams and foster positive collaboration between senior team members, strategy & creative colleagues, and all other experts to facilitate smooth process and project management delivery 

Lead your team on all plans (check and upload from markets) – ensuring the process is running timely and efficiently 

Drive both business and transformation and innovation for the clients 

Drives integration and interdependence across all capabilities to deliver high-standard integrated communication solutions

Capable of breaking down silos to enable cross collaboration by leveraging expertise resulting in cross-selling across different Groupe verticals and practices

Constantly aim to have award winning work delivered to get recognition to the clients in their industry and get recognition as an industry leader in our field

Support other teams when pitching for clients of similar industry

Responsible for the management of the client’s P&L end to end ensuring a healthy and profitable P&L. Responsible for the commercial tracking, forecasts, and KPIs ensuring no blindsides negatively affect the agency’s commitments

Inspire, mentor, and nurture the team to build capability and develop competence

Innovative & Analytical Mindset

Able to think strategically, creatively, and analytically to challenge the clients’ partners and propose innovative solutions to briefs 

Own the clients and partners’ relationships as a trusted advisor 

Able to predict emerging market trends in specific category and quickly grasp trends and dynamics of other categories to create new business opportunities 

Adopt an always-on innovation mindset, with a hunger for delivering competitive advantage for your client and cascade it to your team and key partners (strategy/creative) 

Identify growth opportunities and solutions within the assigned clients for Publicis group’s vertical or services (media, CRM…)

Work with the overall Business Lead and builds positive and collaborative relationships with all stakeholders including other head of departments.

Receive project briefs from client, assesses, calls for the internal meetings and meeting with partner agencies, and assign the brief internally, agree on timelines internally and with client

Successfully experience of running large matrix teams and simultaneous projects

Be an expert in time management and prioritization of multiple projects across different business units

People & Leadership

• Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.
• Able to proactively develop meaningful relationships with key decision makers across functions.
• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.

Self

• Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities.
• Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity, transparency and humbleness.
• Able to stay resilient and maintain drive and a positive outlook when faced with challenges. .

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