Principal Ambassador Strategist – Fandom

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<div class="isg-job-description“>OverviewThe Creator & Fandom team is building a new frontier of community-driven content for Microsoft’s commercial brands. As an Principal Ambassador Strategist – Fandom, you will design and scale programs that activate passionate communities and niche fandoms into content-oriented ambassador initiatives. This role combines long-term relationships with paid creators and organic superfans into a content generation engine powered by community engagement and incentives. You’ll leverage your expertise in community programs, ambassador strategy, and affiliate marketing to create scalable frameworks that connect creators and fans to Microsoft’s commercial priorities in authentic, high-impact ways. Ideal candidates have deep experience in creator ecosystems, affiliate programs, and community activation, with a proven ability to turn engagement into measurable business impact.
ResponsibilitiesCreate and manage community-driven ambassador programs that incentivize long-tail content creation and foster authentic engagement.Propose and execute commercial affiliate programs that complement ambassador initiatives and drive measurable ROI.Work closely with E&E (Engines & Experiences), Community Management, and Creator Strategists to integrate ambassador programs into broader creator campaigns.Develop strategies to activate long-term ambassador relationships within creator communities to scale content output and amplify brand storytelling.Oversee end-to-end execution of ambassador programs, including recruitment, onboarding, engagement, and performance tracking.Track, analyze, and report on program performance using data-driven insights to optimize engagement and content output.Stay ahead of cultural trends, fandom behaviors, and platform innovations to inform program evolution.Present program strategies, performance insights, and recommendations to senior stakeholders.

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