Product Marketing Campaign Manager

The Campaign Manager is key to ensuring the successful execution of the company’s growth strategies by designing, implementing, measuring, and continuously improving product-related campaigns. The campaign leader owns multi-channel downstream marketing initiatives, including product launches, awareness and lead-generation campaigns, clinical & commercial event marketing programs and tactics, and miscellaneous product-related projects.

This full-time position is based in a Kerecis office and reports to the Product Marketing Director, NA Wound & Tissue Repair.

Essential Functions

• Lead multi-channel campaign strategy, planning, and execution across clinical care settings and brands
• Manage launch of new products, indications, and clinical evidence, ensuring substantial awareness
• Generate demand among current and prospective customers and patients, creating relevant and timely engagement opportunities for Sales teams across segments (Surgical, Burn, Wound)
• Develop and maintain in-depth knowledge of current Kerecis literature, collateral, videos, clinical studies, and other assets in order to leverage the full body of knowledge effectively and efficiently
• With VP Product Management and Marketing, establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations as needed
• Lead product-related projects as needed
• Act as steward of established processes and workflows, ensuring they are understood and adhered to

Secondary Functions

• Manage tactical execution of marketing calendar and project plans, including budget tracking, resource coordination, meeting management, milestones, and internal and external communications
• Keep department leadership informed on campaign health by interpreting performance data and preparing metrics dashboards
• As part of a cross-functional team, help execute field communication and training strategies
• Forge strong partnerships globally with clinical, commercial, and operational stakeholders to understand their needs, goals, and operating environment

Competencies

• Demonstrated ability to successfully manage multiple campaigns and projects simultaneously in complex, fast-moving environments with multiple stakeholder groups
• High aptitude for process, workflow, and project management
• Self-starter with a strong results orientation
• Highly organized with an acute attention to detail
• Strong analytical skills, able to draw actionable insights from performance data
• Creative and innovative mindset: Open to possibilities, starting with the end in mind, and being mindful of personal biases and biases of others
• Warm, friendly, positive comportment
• Technically capable across desktop, productivity, mobile, web, and Marketing tech platforms
• Working knowledge of CAN-SPAM Act, Sunshine Protection Act, and other healthcare sector-specific Sales & Marketing regulations
• Working knowledge of digital marketing tools and associated processes (e.g., CRM such as Salesforce or PipeDrive; marketing automation such as Marketo or Eloqua; and web analytics tools)

education & experience

• Bachelor’s degree from an accredited university or college in Advertising, Business, Marketing, Management, or other relevant discipline
• 5+ years of hands-on experience executing campaigns; at least two of which are in the healthcare sector
• Demonstrated experience estimating the “media math” (i.e., Gross Rating Points, Google Analytics, etc.) needed to achieve set business goals (e.g., revenue, penetration)
• Strong background in print, direct response, and digital demand generation
• Strong preference given to candidates with PMP certification

Anticipated periodic travel to tradeshows, conferences, and medical events: 10%