Product Marketing Specialist – Hybrid Cloud Solutions

This product marketing role is responsible for creating compelling content and maintaining relevant resources to amplify Lenovo Hybrid Cloud solutions and services.

Primary Responsibilities

• Partner with offering leads to market new and existing products and offerings enabled by hybrid cloud and AI infrastructure.
• Create and maintain content to engage customers across touchpoints, including development of message houses, customer presentations, brochures, FAQs, video scripts, web content, etc.
• Understand and provide counsel on trends in hybrid cloud and AI, customer requirements, usage, and buying behavior, as well as the competitive landscape.
• Maintain portfolio assets like offering catalogues, enablement resources, and libraries.
• Develop revenue-driving programs, campaigns, and marketing activities.
• Effectively manage a marketing budget and agencies.

Key Deliverables

• Marketing plans for hybrid cloud and multi-cloud offerings
• Engaging, accurate, brand-aligned product marketing assets
• Compelling value props, bold statements, and messaging differentiation
• Agile product launches, plus ongoing ownership and amplification
• Measurement and reporting on marketing activities and programs (ROI)

Key Success Metrics

• Content quality and relevance
• Successful offering introduction and rollout (time to revenue, launch success, stakeholder feedback)
• Consistent adherence to offering development and marketing governance guidelines
• Balanced marketing budget

Interfaces with Cross-Functional Teams

• Primary stakeholders: Hybrid AI Solutions Marketing Team & Offering Leads
• Corporate Marketing (AR, events, PR/comms, brand, web, social media)
• Geos Marketing and Sales (NA, LA, EMEA, and AP)
• Marketing and sales enablement teams across business groups
• Customers and partners

Basic Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, Business or related field
• 2+ years of hybrid cloud or infrastructure services marketing experience; AI solutions experience a plus

• Outstanding writing, content development, and editing skills with the ability to communicate simply and authentically