Product Sales Manager – Sales Strategy & Trade

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As a Product Sales Manager (PSM), you will work collaboratively with business unit and Sales teams to develop and execute category strategies with a focus on growing share of distribution, winning key seasons, maximizing RNS, and winning across both in-store and online channels.

We are looking for candidates who bring thought leadership, solution orientation, and the ability to drive both strategy and execution to help us win in the marketplace. PSMs serve as the key connector between Sales and cross-functional partners (e.g., Marketing, Legal, Supply Chain, Finance, R&D).

The PSM acts as the voice of Sales and Trade to Operating Unit (OU) teams, and the voice of the OU back to Sales. In this role, you will own the coordination of people, processes, and activities required to bring category products and brand plans to market in a fast-paced, dynamic environment.

Candidates who successfully complete the PSM role differentiate themselves by gaining deep cross-functional knowledge and building the critical influence skills required to progress into senior leadership roles. This position offers structured coaching, ongoing feedback, and regular exposure to senior leaders across the organization.

WHAT YOU’LL DO DAY TO DAY

As a Product Sales Manager, you sit at the center of our category and customer ecosystem. Day to day, you will:

• Translate brand plans into customer-ready strategies and selling stories – acting as a strategic thought partner to Brand Managers and Business Unit leaders and shaping priorities for innovation, distribution, pricing, and trade across customers and channels.
• Own commercialization of brand and category plans – leading the strategy for seasonal, in-and-out, and custom items, coordinating line reviews, and ensuring Sales has the right materials and guidance to win with customers in both brick-and-mortar and ecommerce.
• Serve as the connector between Brand and Sales – representing the “voice of Brand” in Sales and the “voice of Sales” back to Brand, cascading strategy changes, surfacing customer and shopper insights, and keeping cross-functional partners aligned on priorities and execution.
• Drive cross-functional coordination to deliver flawless execution – leading or participating in regular huddles with Sales, Supply Chain, Trade/Planning, Finance, and Channel/Customer teams to align on forecasts, service, promotions, and issue resolution.
• Provide data-driven insight to improve performance – using internal and external data (e.g., Nielsen/IRI, customer and Sales data) to diagnose volume and profit trends, size growth opportunities, and influence OU strategy, pricing, and promotional decisions.

KEY ACCOUNTABILITIES

• Collaborate with Sales and Operating Unit leadership to develop and execute trade and Sales strategies, distribution sell-in plans, business development priorities, and issue resolution to deliver revenue growth for assigned categories.
• Lead the development, execution, and implementation of the trade and Sales release process.
• Partner with internal teams (Sales, Marketing, ITQ, Logistics, Demand Planning) to ensure accurate forecasting, production planning, and on-time product delivery.
• Provide analysis and insights on profit and volume trends using internal and external data sources.
• Contribute to the innovation and renovation process for assigned category products.
• Evaluate new trade opportunities in partnership with Finance.
• Drive consistent, efficient, and effective communication across all cross-functional teams.
• Influence pricing and promotional decisions aligned to business results, Sales strategies, and trade policies.
• Model Engaging Leader behaviors to foster an inclusive environment, build accountability, and develop or mentor others to reach their full potential.

MINIMUM REQUIREMENTS

• Bachelor’s Degree
• 4+ years of experience with account management, trade funding, analytics, finance, Sales, marketing, or category management
• Proven track record of strong coordination, execution, follow-through, and driving results against critical priorities
• Ability to influence across multiple levels and functions
• Strong judgment regarding when to make independent decisions versus when to escalate
• Strong analytical skills with experience leveraging Nielsen, IRI, CPM, and/or Sales data
• Systems thinking and ability to lead complex processes
• Self-motivated, detail-oriented, and able to perform in a fast-paced and changing environment
• Ability to navigate a matrixed organization and quickly establish credibility with business leaders
• Ability to influence and build trust with leaders and cross-functional teams
• Strong written and verbal communication skills

PREFERRED QUALIFICATIONS

• Corporate or field experience working with cross-functional partners
• Key Account Management experience
• Strategic Grocery experience
• Breadth of functional experiences

ADDITIONAL CONSIDERATIONS

• PSMs must be based in Minneapolis, MN (relocation assistance provided).
• Applicants must be authorized to work in the U.S.; sponsorship is not available.
• International relocation or international remote arrangements are not permitted.

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best – bold thinkers with big hearts who challenge one other and grow together.Because becoming the undisputed leader in food means surroundingourselves with peoplewho are hungry for what’s next.

Salary Range

The salary range for this position is $108900.00 – $163500.00 / Annually. At General Mills we strive for each employee’s pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request

If you need to request an accommodation during the Application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.
General Mills is an Equal Employment Opportunity Employer. Women, minorities, veterans and individuals with disabilities are encouraged to apply to any General Mills employment opportunities.

 

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