Our tech client is looking for a Programmatic Campaign Manager to support the Performance Media team for at least 2 months. This position will be responsible for the end-to-end execution, management, and optimization of programmatic media plans across multiple channels. This role combines tactical hands-on expertise with strategic insight to deliver measurable business outcomes and maximize client ROI.
Responsibilities
Strategy & Planning:
Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
Identify third-party data segments, manage audience lists, and curate publisher lists.
Negotiate and implement direct and private marketplace (PMP) deals with media partners.
Campaign Execution & Optimization:
Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
Data, Reporting & Insights:
Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
Client & Team Engagement:
Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.
3+ years of proven experience in programmatic advertising activation and planning.
Hands-on experience with major DSPs including DV360, Amazon DSP, and the Trade Desk preferred.
Ability to translate complex digital media metrics into clear, meaningful campaign stories.
Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies.
Proficiency in process placing tracking pixels on client websites (directly or using GTM) and building online and offline conversion and attribution models
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