Regional Sales Manager

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Manage the investments and insurance licensed sales team within the assigned region. Provide comprehensive sales management for the purpose of achieving the sales and profitability targets. Assist the sales associates to fully understand the product features and benefits, and coach for sales success. Coordinate supervisory principal activities such as branch office and registered representative examinations and continuing education programs for the investment/securities related activities. Build strong partnerships with Consumer & Commercial Banking management and other Wealth Management business lines within the region for the purpose of achieving collective sales success. This position requires at minimum, a check of criminal background and credit records as a FINRA registered position.

Job Accountabilities

• Provide coaching, training, mentoring and other sales management practices for the registered representatives. The emphasis will be on “Consultative Sales Skills” techniques so that the sales team can identify comprehensive financial needs and deliver solutions directly or via business line partners.
• Provide Management and Supervision of the Financial Advisors and Associated Colleagues as principal (S24) for assigned region. Maintain comprehensive awareness of prevailing rules and regulations pertinent to the securities and insurance business. Participate in the monthly Compliance Committee meetings to ensure that the Series 24 Principal designation is fully leveraged to benefit the organization and our clients. Serve as a resource for the sales team in preparing them for the periodic branch office examinations. The goal is to achieve “Acceptable” ratings in all categories of the exam.
• Manage the sales team to success as indicated in the revenue and profitability results relative to goal. Typical revenue target will be $4-8 million.
• Maintain a commitment of fostering the “Trusted Advisor” role for each sales associate through the use of multiple financial solutions and training. Promote the Certified Financial Planning™ designation or similar educational initiative given the enormous benefits that the sales associate and clients will reap. Promote the use of MoneyGuide Pro software to assist in creating financial plans for customers as appropriate. Regularly involved other business line partners in sales discussions to ensure that we are equipped to identify other financial needs and have them addressed by those partners.
• Partner with Retail Banking for the purpose of establishing sales goals, reporting ongoing results, sharing successes and resolving obstacles. Typical frequency for formal communications is at least weekly. Participation in Retail Banking management discussions is strongly encouraged to ensure sharing of mutually-beneficial information. Commit to having the sales team fully knowledgeable of the major bank initiatives as well as key product focuses so we can ensure our clients are delivered the appropriate banking solutions.
• Ensure proper staffing of registered personnel within the region through regular communication with the Retail Director and by monitoring staffing results relative to industry metrics. Maintain active pipeline of potential sales associates by affiliating with local/regional trade groups such as the Financial Planning Association and community organizations. The goal is to staff the region as aggressively as possible without undermining the team, and to do so with the strongest possible financial professionals.
• Ensure Supervisory activities are completed on a consistent basis as principal (S24) for region. Monitor compliance with internal polices and procedures related to the selling of investments and securities. Regularly observe the sales associates in their communications with colleagues and clients. Coordinate the review of their written communications to clients. Provide timely follow-up to Trade Inquiries from the Compliance Department related to the sales team. The objective is to have products and services provided to clients that align with their financial goals and risk profile.
• Regularly assess level of product knowledge for sales associates; ensure proper training resources are provided. An important outcome will be the maintenance of a manageable product line capable of meeting the needs of most clients/prospects and one in which the sales associate has complete knowledge and confidence. This will help ensure that the client receives suitable recommendations following the financial profile.
• Foster a personal commitment to professional growth and development through formal training programs and, as appropriate, professional designations.
• Provide ongoing guidance to bank management with regard to the Non-Insured Products Policy with an emphasis on signage, disclosures, confidentiality and sales practices. In so doing, this will help them to understand their role with regard to this policy and be in a position to reinforce our initiatives related to appropriately promoting investment and insurance products within a bank setting.
• May direct the activities and development of support staff to ensure customer service standards are met in partnership with the AIS Field Support Supervisor.

Education

Bachelor’s Degree or equivalent combination of education and experience Required

Required Experience

10+ years Investment and insurance sales environment

3+ years sales management responsibilities

Preferred Experience

12+ years investment and insurance sales environment

5+ years sales management role

Required Licenses and Certifications

Life & Health Insurance License

Series 24

Series 7

Series 63/65 or Series 66

Preferred Licenses and Certifications

CFP-Certified Financial Planner

Preferred Locations

Green Bay

Twin Cities

Milwaukee

Must have access to reliable transportation and the ability to lawfully drive self, if applicable. by start date Required

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

• Retirement savings including both 401(k) and Pension plans.
• Paid time off to volunteer in your community.
• Opportunities to connect with others through our diversity-focused Colleague Resource Groups.
• Competitive salaries with professional development and advancement opportunities.
• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
• Personal banking, loan, investment and insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X.

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact leavesandaccommodations@associatedbank.com if you need an accommodation at any time during the process.

Associated Banc-Corp is an Affirmative Action and Equal Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

$94,430.00 – $161,880.00

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