Senior Content Lead

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Senior Content Lead needed to join our team on a permanent basis.

The opportunity:

This is an exciting opportunity for an experienced Senior Content Lead to join our rapidly expanding eCommerce team. You will be working as part of our Experience Team within VML Enterprise Solutions, sitting alongside experts in CX: UX, UI, Service Design, CX Research and CX Consultancy.

What you’ll be doing:

In this role you will be required to think strategically, with proven experience in the content strategy process which should include audience persona development, content audits and assessments, as well as creation of content calendars, frameworks, tone of voice guidelines and SEO strategy.

You will bring an innovative approach to creating inspiring content, while successfully navigating the ever-changing environment of an agency. Flexibility, adaptability, and forward-thinking skills will be key. We are looking for someone who can lead and inspire other members of your content team.

You will be expected to take the initiative in ensuring the business needs and customer goals of our clients are fully understood and met through world class content. You will lead content strategy and creation to inform, entertain, inspire and engage our global clients’ customers.

As a Senior Content Lead, you are a strategic thinker and a hands-on leader who thrives in a fast-paced environment. You will play a pivotal role in shaping and delivering exceptional content experiences for our clients, leading a team of content creators and driving the execution of our content strategy.

What we want from you:

Strategic Planning & Client Relationships:

• Develop and champion a clear content vision and strategy, ensuring alignment with business objectives and brand guidelines.
• Act as the primary point of contact for clients on all content-related matters, building strong, trusted relationships and understanding their unique needs.
• Translate client briefs and requirements into actionable content plans, outlining clear objectives, timelines, and resource allocation.
• Conduct regular content audits and competitor analysis to identify opportunities for improvement and innovation.
• Stay abreast of industry trends and best practices, proactively sharing knowledge and insights with your team, the wider CX department and our clients.

Content Creation & Execution:

• Oversee and manage the work of Content Leads and other UX writers, ensuring high-quality output that exceeds client expectations, understanding the importance and difference between content and UX writing.
• Provide clear direction and feedback to the team, fostering a collaborative and supportive working environment.
• Contribute to UX writing as needed, demonstrating strong writing and editing skills across various formats and channels.
• Implement and maintain consistent brand voice and tone across all content deliverables.
• Develop and strategically direct content calendars, frameworks and workflows, taking responsibility for the timely delivery of all projects within budget.

Performance Analysis & Optimisation:

• Define and track key content performance metrics, using data to inform content optimisation strategies.
• Prepare regular reports for clients and internal stakeholders, highlighting key insights and recommendations.
• Identify and implement opportunities to improve content effectiveness, including SEO optimisation, A/B testing, and user experience enhancements
• Continuously evaluate and refine content processes and workflows to maximise efficiency and output quality.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including hybrid working that works for everyone, a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution’s culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

#LI-EMEA #LI-HYBRID

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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