Senior Marketing and Brand Strategist – Hybrid, Saint Paul, MN

Planned Parenthood North Central States

Minnesota, Iowa, Nebraska, North Dakota, South Dakota

Senior Marketing and Brand Strategist – Hybrid, Saint Paul, MN

Pay: The anticipated salary range for this position is $55,000-$63,000 per year, depending on experience and qualifications. Compensation is determined based on a variety of factors, including relevant work experience, the skills required for the role, internal equity, market competitiveness, and budget considerations. We are committed to ensuring fair and competitive pay for all employees
Schedule: Full-time, 40 hours per week
Shift times: Core hours 9am – 3pm. Flexible between 6am – 6pm for remaining hours up to 40.
Location: Primarily remote with infrequent trips to Planned Parenthood Saint Paul (671 Vandalia Street, Saint Paul, MN 55114)
Job type Salaried/Exempt
Union Membership: This position is represented by SEIU.
Questions? Contact Jobs@ppncs.org.

Job Summary:

Under immediate supervision of the Senior Director of Marketing, the Senior Marketing and Brand Strategist develops engaging marketing content for a variety of channels (print, web, advertising, etc.), and oversees the execution of large-scale advertising campaigns across the five-state region, infusing Planned Parenthood’s brand voice throughout, and tailoring messaging to ensure it resonates with its intended audience — particularly marginalized communities that are at higher risk of experiencing health care inequities. They manage day-to-day operations with outside vendors to ensure effective, accurate, and timely campaign deployment. This includes independently managing assigned budgets, as well as departmental invoicing, across multiple, complex revenue streams. Other duties include coordinating sponsorships, maintaining related marketing resources, reporting, internal marketing communications, general website support, and other related duties as assigned. The Senior Marketing and Brand Strategist is an advocate in implementing our mission of “Advancing and protecting sexual and reproductive health care for all”. Candidates who are bilingual in English and Spanish are preferred.

Benefits and Perks:

We offer a comprehensive benefits package, including:

• Medical, Dental & Vision Insurance with equity-based premium tiers
• Free, virtual primary care for all employees enrolled in a medical plan:
  • NICE HEALTHCARE. A free, virtual primary care for entire household (in-home available for qualifying locations). Services include: 80 free labs, free x-rays, and physical tests, live, virtual physical therapy, 550+ free medications and more!
  • HealthiestYou – Virtual Care for employees outside of NICE Healthcare’s network.
• HealthiestYou – Virtual Care for employees outside of NICE Healthcare’s network. (ND and SD)
• Proximal Health – Helps members access high quality, cost-effective, providers for certain services and offers $1,500 tax free benefit when members choose a designated provider for eligible services
• Employee Assistance Program
• Continued education Reimbursement: up to $500 per year & 2 paid CEU days.
• Flex Spending Account
• Life Insurance
• Eligibility for Federal Student Loan Forgiveness
• Paid time off: PTO starting at .05769 accrual rate per hour worked.
• 8 hours volunteer paid time off annually.
• 8 paid federal holidays & 2 paid floating holidays.
• Retirement: 403(b) with employer match, 50% for the first 6% deferred
• 8 weeks Paid Parental Leave
• Pet Insurance
• Bereavement Leave
• Earned Extended Leave
• Free subscription to Headspace App
• Time off to vote.
• Employee discounts for electronics, appliances, hotels, gift cards, apparel, cars, fitness memberships, groceries, and at Office Depot, Verizon, AT&T, Dell & more.

We also offer:

• Start date flexibility.
• Travel reimbursement.
• Technology provided for role.

Minimum Qualifications:

• At least five years of experience in Marketing, Communications, or a closely related field.
• At least three years of professional experience with:
  • Media planning/buying
  • Digital advertising reporting and optimization
  • Adhering to strict brand and campaign guidelines
  • Managing budgets
• Exceptional written and verbal communications skills with strong visual acuity.
• Willing to appear in and work with volunteers to produce TikTok content.
• Confidence in making independent decisions and advising groups on best practices.
• Experience designing in Canva

Your Day-to-Day Responsibilities:

• Provide oversight and manage day-to-day relationships with advertising partners, serving as first responder. Package campaign assets and overviews, and ensure advertising is properly deployed, elevating information, challenges, and questions related to strategy, budget, or performance to the Senior Director as appropriate.
• Create advertisements and marketing materials. Follow best practices to develop engaging paid and organic social media content, (including TikTok), exercising independent creative and strategic judgment to ensure proper branding, accuracy, and compliance. Oversee the production of agency created content and review for brand voice and accuracy.
• Develop strategies and vet new advertising opportunities to ensure messaging reaches and resonates with diverse audiences – particularly young adult BIPOC, the LGBTQ+ community, and people who do not speak English.
• Manage assigned budgets, including making channel and budget recommendations, flagging questions/concerns as appropriate, and resolving issues in partnership with departmental leaders.
• Process departmental invoices and track spending and payments to ensure accuracy.
• Project manage and assist with strategy for major initiatives such as health center moves/openings/closures, and new service launches.
• Serve as lead copywriter for marketing materials, patient communications, and the c3 ppncs.org website. Utilize independent judgment when developing content, while looping in related staff where appropriate. Ensure an up-to-date and accessible website, and advise on website best practices, user experience, and accessibility.
• Support grant related duties as assigned, including drafting proposals, progress reporting, compiling ad samples, monitoring budgets, etc.
• Write internal communications and manage the Marketing intranet site, providing updates on marketing projects, new materials, campaign rollouts, etc. Monitor the Marketing inbox and support or triage requests as appropriate.
• Manage sponsorship requests and related advertising needs. Engage outreach staff cross-departmentally to ensure an on-brand presence in our communities. Maintain and update sponsorship brand resources, such as the print materials toolkit and swag toolkit.
• Use basic design skills (such as photo resizing, creating simple graphics in Canva and/or Illustrator), or customizing assets provided by the national office) for marketing content.
• Stay informed of and communicate trends and emerging strategies in the marketing landscape, including related AI capabilities and their implications in the marketing field.
• Perform professional duties related marketing and project management as assigned.

About Us:

At PPNCS, we believe all people deserve the right, the freedom, and the opportunity to follow their personal ambitions and choose their own path toward a healthier, more meaningful life. That’s why we protect, promote, and provide comprehensive and progressive sexual and reproductive health care for generations of people and families with empathy, care, and respect. We are looking for passionate, dedicated staff who are eager to make positive contributions to their community and to the Planned Parenthood mission. To learn more: Our Mission.

When you work for Planned Parenthood, you make a difference in the lives of those we serve by affirming the human right to reproductive health and freedom.

Planned Parenthood is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, sex, gender identity or gender expression, national origin, age, veteran status, marital status, religion, sexual orientation, size, disability, socioeconomic status, or status regarding public assistance. Planned Parenthood is committed to encouraging and promoting diversity as well as providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Planned Parenthood is dedicated to an equitable and inclusive work environment and encourages all interested candidates to apply regardless of initial skill set.

*Any job offer will be contingent upon the results of a background investigation.*

This position is included in the SEIU bargaining unit, and depending on state law, requires union dues be deducted from employee paychecks in an amount up to 2.25% of gross pay.

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