Senior Marketing Performance Manager

Job title:

Senior Marketing Performance Manager

Company

Paragon Banking Group

Job description

About The RoleLet’s grow together!A Platinum Investors in People employer and an award-winning UK bank, focused on growth. Our customers include savers and businesses across the UK and, working together, we use our specialist expertise to help them achieve their ambitions and build a sustainable future.If you’re looking for an opportunity to join a Marketing team that is customer obsessed, numbers orientated and passionate about producing amazing creative whilst driving innovation, we’re looking for you! We’re recruiting for an experienced Senior Marketing Performance Manager to join our growing Group Marketing function. You’ll be working with some super talented, creative and analytical people who love to drive the agenda but also have fun. Check out the role information and get in touch if it sounds exciting, we’re looking forward to hearing from you.We’re flexible, inclusive, committed to your wellbeing and passionate about you reaching your potential. Let’s grow together …What you’ll be doing

• As a senior team member, use deep data to drive the commercial success of the marketing function contributing towards driving customer acquisition, retention, brand awareness and overall business growth across all areas.
• The role holder will bring knowledge and expertise to lead the measurement, analysis and optimisation of marketing activities by developing and implementing robust models, mining data and undertaking deep analytics to assess the effectiveness of marketing campaigns, channels and strategies.
• Leading the analysis of all marketing performance data across all channels (digital, offline, paid, owned and earned) to assess campaign effectiveness, customer engagement, test and learn and overall marketing ROI.
• Driving the Marketing analytics the role will be key in creating a more commercially minded function where data sits at the heart of decision making across activity and opportunities
• Working with other team members and key stakeholders the role will play an important part in building confidence in Marketing performance and help support on budget and forecast planning

About YouWhat you’ll bring to the team

• Significant experience in marketing performance analysis, data analytics or related roles.
• Hands-on and expert knowledge of digital measurement and tagging procedures and tools with particular focus on GA4 and GTM is essential.
• Direct knowledge and experience of apps and developing measurement and performance models using native and external tools (eg: App stores, AppsFlyer etc) is required.
• Expert user and knowledge of data processing, visualisation and insights tools such as Excel, Google Analytics, Data Studio, Power BI etc, SQL is preferable.
• Excellent problem-solving skills and ability to translate complex data into actionable insights for stakeholders

Even if you don’t meet all the criteria, we encourage you to apply. At Paragon, we value diversity and we’re excited to hear from passionate individuals like you! If you’re ready to contribute to the team, please apply.Further information on the role can be found in the Purpose and Performance Profile (PPP), which is downloadable on this page.Working hoursThis is a full-time position, Monday to Friday from 8:30 am to 5:00 pm. We offer a hybrid work model requiring a minimum of 2 days per week in our office in Solihull on specific days.Inclusion
As a Disability Confident Employer, we want to ensure that our vacancies are accessible for everyone. If you have a disability, long term health condition or are neurodiverse and need us to adjust our recruitment process please get in touch with our recruitment team.

Expected salary

Location

Solihull, West Midlands

Job date

Fri, 30 May 2025 05:41:32 GMT

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