Senior Outbound Marketing Specialist

Who We Are

We help hourly teams get shift done.

At When I Work, everything we do starts with a mission to help hourly teams work better together. We deliver on that mission by making hourly workforce management – scheduling, time tracking, shift trading, team messaging, and more – easy and straightforward for managers and employees alike.

The marketing team at When I Work is at the core of how our customers find us and why they buy our products. When you join this team, you are joining a group of dynamic, creative, and innovative professionals who like to work in a positive environment while also challenging and supporting each other in a highly functional team. You will get a best-in-class marketing experience using innovative marketing strategies and tools.

What You’ll Do

As a Senior Outbound Marketing Specialist, you will work with external partners and the internal Demand Generation team to drive leads, and ultimately revenue, by planning, executing, and optimizing outbound marketing campaigns. You will help to identify target audiences of potential customers who would be a good fit for When I Work, and help design programs to market to and acquire those audiences. You will work closely with the Sales team to coordinate human and automated efforts in order to most effectively reach target buyers. In this role you will:

• Perform market research to identify potential When I Work customers
• Use a variety of methods to build quality target audience lists for marketing and sales outreach
• Work closely with the Sales and Creative teams to help design personalized materials that align to the specific value proposition of When I Work among target audiences
• Plan and execute multi-channel marketing programs in order to drive awareness, consideration, quality leads, and ultimately revenue among target audiences
• Make daily, weekly, and monthly optimizations of marketing programs including evaluation of channel performance, messaging, and ad creative
• Continue to expand your knowledge and skillsets in your areas of responsibility and others
• Stay informed on trends and changes in the SaaS marketing space

Who You Are

You are a highly curious and inquisitive marketing professional eager to put your SaaS marketing experience to use at a customer-centric and mission-driven company. You have a passion for continually working to improve performance of marketing efforts, and are never satisfied with simply maintaining the status quo. You enjoy digging into the story the data is telling with a knack for coming up with creative ideas to optimize and increase performance.

Experience and Skills Needed

• 5+ years foundational marketing experience with at least 2 years experience managing outbound marketing campaigns in an in-house or agency role
• Strong proficiency and understanding of email marketing, display advertising, and content marketing in a B2B environment
• Deep understanding of B2B customer behavior and funnel dynamics, including experience driving qualified leads to a Sales pipeline
• Excellent critical thinking and analytical skills; ability to analyze and interpret data
• Experience sourcing your own contact lists using online tools such as ZoomInfo or Apollo.io
• High attention to detail and accuracy
• Advanced Excel knowledge, including pivot tables

What Would be Awesome to Have

• Experience at a startup or in a growth-driven atmosphere
• SQL familiarity – expertise is not required
• Experience marketing software with a self-service purchase model

What’s In It For You

At When I Work, your base pay is one part of your total compensation package. Actual base pay will depend on your job-related skills, qualifications, experience, and location, and other factors. For Minnesota based roles, the base salary hiring range for this position is between $85,000 – 95,000 USD. Other benefits include:

• Professional development allowance
• Paid parental leave
• Health and dental coverage for a fraction of the cost of other employers
• Paid vacation and holidays
• Flexible work environment
• Volunteer time off
• 401(k) match
• Donation match
• Hybrid office, includes a monthly commuter stipend
• Casual dress code
• Dynamic and dedicated team

We believe actions speak louder than words. Every encounter with our people and products should be memorable and helpful. Challenges are exciting, failure is how we learn, and we all have an entrepreneurial spirit. Building an inclusive and equitable workplace isn’t lip service. We invest our time and our money in organizations that are not only working to diversify the current jobscape, but also investing in the future of talent. We’re motivated by a strong, innovative, and passionate work culture and we’re constantly searching for ways to improve and get shift done.

Whether you’re a perfect match or not, if it sounds like a good fit, we encourage you to apply.

The tech industry is notorious for its lack of diverse representation, and we’re aware of the research showing that historically underrepresented groups are less likely to apply to a job if they don’t believe that they meet all of the criteria. Are you hesitant to submit an Application because you’re not sure if you check every box? Apply anyway! We would love to hear from you and figure out what you can add to the culture here at When I Work.

We’d love to talk to you! Please submit the following to apply:

• Resume (including months/years of employment for each position).
• Cover letter including:
  • an overview of your existing experience
  • a convincing reason why you’d like to work at When I Work.
• Must already be authorized to work in the United States or Canada on a full-time basis for any employer.

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