Senior Strategic Planner

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who We AreAt VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner: part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights into communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

About The RoleWe are seeking a skilled and driven SR CRM Strategist to play a key role in enhancing CRM efforts for a leading client in the premium alcoholic beverages industry. This role requires a data-oriented individual with a passion for customer experience, loyalty, and growth. The ideal candidate will possess a solid understanding of the premium alcoholic beverages market, experience developing and executing CRM strategies, and a collaborative spirit to work effectively with cross-functional teams.

Responsibilities

• CRM Strategy Development & Execution: Contribute to the development and execution of the client’s CRM strategy, including setting objectives, KPIs, and tactical roadmaps. Support annual and quarterly planning efforts.
• Data Analysis & Insights: Analyze customer data to identify trends, opportunities, and areas for improvement. Translate data insights into actionable recommendations for CRM campaigns.
• Campaign Support: Support the development and management of campaign briefs for creative teams, ensuring alignment with the CRM strategy. Monitor campaign execution and performance.
• Performance Measurement & Reporting: Track and report on key performance indicators (KPIs) for CRM, including revenue growth, customer retention, and campaign ROI. Provide regular performance updates to senior team members.
• CRM Innovation & Best Practices: Stay up-to-date with CRM and digital marketing trends in the premium alcoholic beverages sector. Research and recommend new technologies and strategies to enhance CRM efforts.
• Cross-Functional Collaboration: Collaborate with internal teams and external agencies to ensure seamless execution of CRM campaigns and alignment with business objectives.
• Customer Experience (CX) Enhancement: Support efforts to map and analyze the customer journey, contributing to initiatives that improve the customer experience and increase loyalty.
• Process Improvement: Contribute to developing scalable processes to manage recurring CRM tasks and optimize workflows.

Qualifications

• 3-5 years of experience in CRM, data analysis, or digital marketing, preferably within the premium alcoholic beverages or related industry.
• Experience with CRM platforms like Salesforce or HubSpot.
• Proficiency in data analysis tools (e.g., Google Analytics, Excel) and the ability to derive insights from data.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and as part of a team.
• Understanding of customer journey mapping and optimization is a plus.

Preferred Qualifications

• Experience creating and managing briefs for creative teams.
• Advanced proficiency in English (C1 level or higher).

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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