Senior Wealth Planner

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Actively serves as a part of the Wealth Planning Business Development Team that supports our client advisers and works with the Director of Wealth Planning to integrate goal-based financial planning into our sales and service delivery. The focus is to increase the close rate of new, complex prospects along with deepening relationships with existing clients using a fiduciary approach. Expected to provide enterprise-wide guidance to our market-based colleagues. Serves as a subject matter expert who is able to identify and assist our clients resolve complex planning issues. Expected to work with and provide recommendations to high net worth individuals, including company owners, presidents, CEOs, controllers, human resources professionals, etc.. Expected to recognize and apply complex wealth planning concepts. These concepts include insurance solutions, wealth transfer planning, gift tax planning, business continuation strategies, succession planning, and executive compensation. Spend a significant portion of time supporting and driving new business activities across all business lines of Associated Bank. Expected to build and maintain a large network of contacts in order to facilitate new business production. Success will be based on the overall achievement of market based sales results related to the capture of financial planning assets.

Job Accountabilities

• Increase the close rate of new, complex prospects for wealth planning along with deepening relationships with existing clients. Initiate external and internal contacts for the development and funding of new business. Maintain relationships within Private Wealth (PW) and other business lines to perform joint calling activities and share prospect and customer opportunities. Demonstrate and apply a working knowledge of related bank services and solutions, with the ability to effectively profile clients for the identification of cross-selling opportunities and referrals.
• Provide support to the market based planners that assist WM colleagues in identifying opportunities to leverage the goal based financial planning. The goal is to increase deep and cross sell opportunities using enterprise wide products and services that assist our clients in achieving their goal-based wealth planning objectives. Develop and maintain a list of complex goal-based planning issues and provide recommended concepts and solutions to resolve them. Items would include tailored investment management, executive compensation, life insurance, disability income, business succession planning, stock option strategies, and long-term care coverage.
• Initiate and maintain relationships within Private Wealth (PW) and with Consumer Banking, Commercial Banking, Community Markets, and other business lines to perform joint calling activities and share prospect and customer opportunities. Demonstrate and apply a working knowledge of related bank services and solutions, with the ability to effectively profile to identify cross-selling opportunities and refer customers.
• Partner with PW colleagues to assist in identifying goal-based wealth planning opportunities within the relationship manager’s book of business or the market’s sales funnel. Assist in searching out the best product(s) for client needs, structure recommendations, and create client presentations. Help prepare reports and product illustrations for client presentations. Present product solutions, when appropriate, to clients and prospects that will assist them in achieving their goal-based wealth planning objectives.
• Responsible for developing and presenting PW group presentation materials related to financial planning/wellness and other wealth management topics, with the intention to drive private wealth business opportunities across the footprint. These group presentations include, but are not limited to: executive committees, private banking groups, RPS clients, physician groups, law firms, etc.
• Keep current with required follow-up activities on prospects and clients. Use Salesforce, MoneyGuidePro, and monthly sales report to track follow-up requirements to maintain contact with customers and prospects. Complete required reports in a timely manner.
• Serve as a subject matter expert with regards to goal-based wealth planning. Maintain awareness of latest legislative rules and regulations. Expected to coordinate with clients and prospects through other advisors such as attorneys and accountants to link products selected into various legal documents (i.e., ILITs) and fully consider tax implications of strategies.
• Attend on a continuing basis, sales training seminars and product knowledge workshops. Stay current and update individual knowledge of insurance, finance and human resources by reading industry periodicals. Maintain a solid understanding of all PW products and services and use that knowledge to assist colleagues to understand opportunities to assist clients and prospects to achieve their goals.

Education

• Bachelor’s Degree or equivalent combination of education and experience Business (Required)
• Bachelor’s Degree or equivalent combination of education and experience Finance (Required)

Experience

• 4-7 years Wealth/Financial planning and planning software. Understanding of advanced financial planning concepts. Broad knowledge of investment, insurance products, consultative sales. Strong awareness of tax planning issues. Required

Licenses and Certifications

• CFP-Certified Financial Planner by start date or CWS-Certified Wealth Strategist by start date(Required)
• Life , Accident and Health Insurance License within 1 year( Preferred)
• Series 7-Stockbroker Exam by start date (Preferred)
• CPA – Certified Public Accountant by start date (Preferred)

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

• Retirement savings including both 401(k) and Pension plans.
• Paid time off to volunteer in your community.
• Opportunities to connect with others through our diversity-focused Colleague Resource Groups.
• Competitive salaries with professional development and advancement opportunities.
• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
• Personal banking, loan, investment and insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X.

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact leavesandaccommodations@associatedbank.com if you need an accommodation at any time during the process.

Associated Banc-Corp is an Affirmative Action and Equal Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

$136,360.00 – $233,760.00

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