Site Merchandise Manager

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Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA Stay Dry technology, the patented H2Flow temperature regulating system, and the revolutionary lighter, warmer LIFALOFT insulation. Building on Helly Hansen’s proprietary HELLY TECH waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO – the company’s most innovative waterproof/breathable technology to date.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.

Site Merchandise Manager

Location: Denver, CO; hybrid (onsite T, W, H)

About the Role

We’re looking for a Site Merchandiser to own the onsite shopping experience for our ecommerce channel. You’ll be responsible for driving product discovery, conversion, and revenue through thoughtful assortment presentation, data-driven decision making, and cross-functional collaboration. This role is ideal for someone who blends analytical rigor with a strong eye for brand storytelling in an outdoor context.

Key Responsibilities

• Own the end-to-end onsite merchandising strategy across homepage, category pages, collections, search, and campaigns
• Optimize product assortment, ranking, and navigation to improve conversion rate, AOV, and revenue
• Lead seasonal launches, new arrivals, and promotional merchandising strategies
• Analyze product and site performance using Excel, analytics tools, and internal dashboards to identify trends and opportunities. Anticipate potential risks and opportunities and escalate insights proactively
• Transform product and site performance data into clear business recommendations and prioritized actionable insights that improve performance
• Build and maintain Excel-based reporting tools and templates for weekly and seasonal performance tracking
• Execute and monitor onsite pricing, tracking, and maintenance for seasonal sale events and transitions
• Maintain deep understanding of the product catalog and inventory position to inform merchandising strategy and product prioritization across the site
• Partner with Marketing, Creative, Planning, and Tech teams to execute campaigns and site updates
• Collaborate with Site Operations, Digital Technology, and developers to launch and optimize site features
• Ensure site content aligns with brand positioning, storytelling, and outdoor customer needs (seasonality, activities, climate, regions)
• Partner with SEO to enhance search performance and drive conversion and sales
• Manage customer ratings, reviews, and onsite user-generated content
• Maintain site accuracy including product data, pricing, categorization, and inventory visibility
• Develop and test merchandising hypotheses (e.g., badging, sort, pricing presentation) and measure impact
• Monitor and review competitive trends / best practices

Qualifications

• 5+ years of ecommerce or digital merchandising experience, preferably in apparel, footwear, or outdoor brands
• Advanced Excel skills, including pivot tables, lookup formulas (XLOOKUP / VLOOKUP), data cleaning, and reporting automation with large data sets. Candidates should be comfortable completing practical Excel assessment as part of the interview process.
• Strong understanding of ecommerce KPIs (conversion rate, AOV, sell-through, inventory health)
• Experience merchandising large product catalogs / data sets and seasonal assortments
• Familiarity with CMS and ecommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, or similar)
• Experience working with analytics tools (Google Analytics, Adobe Analytics, or equivalent)
• Highly organized, detail-oriented, and comfortable managing multiple priorities
• Strong communication skills and ability to influence cross-functional partners

• Self-starter who takes initiative and works well in a fast-paced, and high-performance environment

• Demonstrate a proactive, forward-thinking approach to drive continuous business improvement
• Thrives in ambiguous environments and actively seeks out unanswered questions in the data
• Passion for outdoor products and customer experiences a plus

Nice to Have

• Experience with A/B testing tools (Optimizely, VWO, Google Optimize, etc.)
• BI tool experience (Looker, Tableau, etc.)
• Experience with AI-driven product recommendation, search and merchandising tools (Constructor.io, Bloomreach, etc)

What Success Looks Like in This Role

• Improved product discovery and conversion across key site journeys
• Clear, trusted performance reporting used by cross-functional teams
• Smooth execution of seasonal launches and campaigns
• A consistently on-brand, high-performing onsite experience

We offer

• A culture that rewards excellence in an exciting phase of growth and new opportunities
• An ambitious, dynamic, creative, and international environment
• Discounts on great gear
• Competitive compensation and benefits, and an active environment with passion for sports
• Travel requirements: Ability to conduct minimal travel, including potential international travel

This position is full-time employment at $85,000 to $105,000 USD annually.

 

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