Social Media and Communication National Expert

Duties and responsibilities

• Social Media Strategy & Planning o Develop and implement a 12-month social media strategy aligned with UN-Habitat’s goals and objectives for the next 4 quarters. o Provide a monthly content calendar covering Facebook, Instagram, X, LinkedIn, and the UN-Habitat website. o Identify and integrate relevant global/regional and other sister UN agencies in Egypt with UN-Habitat social media campaigns. o Attend UNCG meetings with the appointed communications focal point to align with the overall objectives of the UNCT/UNCG.
• Content Creation & Management o Develop engaging, high-quality content including posts, articles, infographics, and videos relating to UN-Habitat’s Egypt current activities and informative content about UN-H EG mandate. o Design visual assets in line with UN Habitat branding guidelines, social media guidelines, storytelling guidelines and media guidelines that are made available by the country office. o Optimize post frequency and scheduling for maximum reach. o Manage social media interactions (respond to queries, moderate discussions, etc.) if and when needed.
• Website Content Support o Regularly update the UN-Habitat Egypt webpage with project updates, event summaries, and success stories in collaboration with the communications focal point. o Write impact stories to be shared on UN-Habitat’s website when due.
• Social Media Analytics & Reporting o Track and analyze performance metrics (reach, engagement, follower growth, etc.). o Provide a monthly report with insights, trends, recommendations and way forward.
• Media Buying & Paid Promotion o Develop and implement a media buying strategy to enhance visibility and engagement. o Identify key opportunities for paid social media campaigns (e.g., boosting posts, sponsored content, event promotions). o Allocate budget effectively across platforms (Facebook, Instagram, X, LinkedIn) for maximum reach and impact. o Monitor and optimize ad performance, adjusting targeting and messaging as needed. o Provide a monthly report on paid campaign performance with insights and recommendations.
• Capacity Building & Knowledge Transfer o Conduct 1-2 training sessions for existing staff on best practices in social media management. o Develop a social media management guide for internal use.
• Event Promotion & Partnership Engagement o Develop and execute digital campaigns for key events, partnerships, and initiatives. o Engage with relevant development partners, donors, and stakeholders through social media.

Qualifications

• Advanced university degree (master’s degree or equivalent) in the field of in Business Administration, Mass Communication, Visual Communications, Fine Arts or a related field is required is required. A first-level university degree in combination with additional years of qualifying work experience may be accepted in lieu of the advanced university degree .
• 2 years of relevant experience in the field of Business Administration, Marketing, or Mass Communication first degree holders is required and no experience required for advanced university degree holders.
• Previous experience in digital marketing and designing social media platforms is required.
• Experience working on projects related to urban development, culture, or community engagement is desirable.
• Previous experience with international organizations and the UN system is desirable.

Languages

Fluency in oral and written Arabic and English is required.

Source: https://careers.un.org/jobSearchDescription/256693?language=en