Social Media Content Creator

Job Description:  

WFP Regional Office in Cairo (RBC) Communications unit needs to hire a content producer to produce content for WFP’s regional social media. The successful candidate should have excellent oral and written communication skills and be able to develop engaging social media content.  

DELIVERABLES 

• Produce and disseminate social media content in English and Arabic daily across regional social media accounts.
• Generate on-brand high-quality multimedia assets for Facebook, Instagram, and Twitter

KEY ACCOUNTABILITIES  

• Write, produce, and edit compelling, on-brand, high-quality multimedia content (posts, videos, images) for all social media platforms to best engage target audiences, build brand awareness, and convert and retain followers.
• Translate and edit all copy for social media incorporating the WFP voice and style.
• Write and edit platform-specific copy for Facebook, Instagram, and Twitter.
• Set and implement social media campaigns to align with communication strategies.
• Determine areas of opportunity, identify trends, and champion new ideas around creative formats, tools, and tracking.
• Researching social media trends and best practices and informing management of changes that are relevant to WFP’s marketing activities.
• Implementing strategies to encourage engagement and grow our community.
• Build social media calendars and publish content daily.
• Monitor and participate in relevant conversations.

STANDARD MINIMUM QUALIFICATIONS 

• Education: University degree in marketing, broadcasting communication, or any other related field.

Experience: 

• Overall 5 years of total experience including at least 2 years of experience in content creation.
• Previous experience with international non-profit organizations is an asset.

Knowledge and Skills: 

• Proven work experience in social media
• Good understanding of social media KPIs
• Expertise in multiple social media platforms
• Ability to deliver creative content (text, image and video)
• Ability to write compelling social media copy
• Ability to grasp future trends in digital technologies and act proactively
• Excellent communication skills
• Multitasking and analytical skills
• Problem-solving
• Creativity
• Attention to detail
• Work independently, as well as part of a team, to establish project deliverables
• Language: Fluency in both oral and written English and Arabic languages.

Source: https://wd3.myworkdaysite.com/en-US/recruiting/wfp/job_openings/job/Cairo-Egypt-Republic-of/Social-Media-Content-Creator—G5_JR107570