Social Media Coordinator, Part-Time

Position description

The Rockefeller Archive Center (RAC) seeks a creative and collaborative part-time Social Media Coordinator to support and grow the organization’s social media presence. A member of the Research & Engagement team, the Social Media Coordinator will create, curate, and carry out the publication of social media content across multiple channels. Social media campaigns are targeted to engage RAC’s user communities, which include researchers, educators and students, and members of the archives, history, and philanthropic professions.

The RAC is the largest single assemblage of historical records of philanthropy in the world with the records of more than 40 foundations, including the Rockefeller, Ford, Henry Luce, William and Flora Hewlett, and John S. and James L. Knight foundations. It also holds the records of nonprofit organizations with strong connections to philanthropy, such as the Social Science Research Council, the National Committee for US-China Relations, and the Institute for International Education.

The RAC attracts a global user base, numbering in the thousands annually and provides broad and equitable public access to RAC collections. Researchers use our collections to explore topics ranging from the history of medicine and science to public health, agriculture, the arts, social sciences, international relations, and urban affairs, to name a few. Our Research & Engagement Program is a staff of historians, educators, designers, and archivists who work in a public history framework to engage constituencies in archival education, primary source research, and historical understanding.

The Social Media Coordinator will report to the Associate Director for Research & Engagement and will be expected to populate and maintain the social media calendar and keep abreast of outreach and engagement trends in the archives and history fields. The primary objective of the RAC’s social media presence is to increase awareness of and engagement around the RAC and its relevant contributions to related professional fields.

Unlike many other not-for-profit or cultural heritage institutions, the RAC is funded by an endowment and does not need to convert online engagement into memberships, sales, or other income-generating activities. Right now, our social media primarily showcases items from our collections, but also occasionally shares resources from related professional fields or highlights aspects of RAC staff work. We are open to new approaches and expect the Social Media Coordinator to help shape future directions for our social media presence.

The ideal candidate will have experience creating social media campaigns for educational or cultural heritage institutions. Knowledge of archives or philanthropic foundations and the nonprofit sector would be helpful but is not necessary.

Responsibilities

• Plans and designs social media content and campaigns drawn from RAC staff activities and archival collections, for editorial review and approval.
• Produces and publishes social media content and campaigns across multiple platforms. Related tasks include taking and editing photographs, copywriting, and creating visuals using basic graphic design skills.
• Works with RAC colleagues – especially Research & Engagement’s Project Associate – to identify and create visual assets to support social media campaigns.
• Analyzes and reports on social media results and analytics.
• Attends and participates in RAC meetings and informal interactions to learn and share knowledge base with other RAC staff.
• Assists with other Research & Engagement team activities as needed.

Qualifications

Required

• B.A. degree in a relevant field and a minimum of 1 year of experience.
• Knowledge of social media principles and platforms including Instagram, Facebook, and LinkedIn.
• Excellent time management skills and ability to meet deadlines.
• Ability and willingness to work both independently and in a team-oriented approach to achieve organizational goals.
• Ability to take and edit compelling and effective photos and videos of archival records, objects, and people on a cell phone
• Excellent observation skills and facility for learning.

Preferred

• Proficiency in the use of social media management and publication tools such as Hootsuite, Asana, and Mail Chimp.
• Experience producing email newsletters.
• Proficiency in the Microsoft Office suite and Adobe creative suite.
• Familiarity with accessibility practices such as writing alt text.
• Experience in the cultural or nonprofit sectors.

Compensation

This is a part-time, non-exempt position requiring no more than 19 hours per week. The pay range for this position is $29.21-$40.90 per hour and is commensurate with experience.

The Rockefeller Archive Center supports a flexible work environment. All flexible work arrangements are determined and approved in advance by the employee’s supervisor and will necessarily vary among different positions. This position requires onsite work. The RAC provides transportation from the Tarrytown Metro North train station to its location at 15 Dayton Avenue in Sleepy Hollow, New York.

Application instructions

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