Social Media Marketing Campaign Specialist (Entertainment/Sports Industry)

Location: New York, NY (hybrid) 

Duration: 4 Months

Job Description:

• The client’s video services are the world’s most beloved platform, where people come together to watch and engage with the videos, creators, and artists they love. The client’s mission is to give everyone a voice and show them the world.
• Connected TV has quickly become a dynamic and fast-growing surface for the client.
• With NFL Sunday Ticket, the client has established itself as a bona fide player in the sports content landscape. The Connected TV Marketing team’s mission is to position the client’s video services as the best place for fans to watch.
• To capitalize on this opportunity, we need an experienced marketing leader to bring social-first campaigns for NFL Sunday Ticket to life.

Responsibilities:

• Build NFL Sunday Ticket social-first campaigns to reach and influence younger NFL fans for the preseason and Kickoff Weekend, the period of highest consideration for avid NFL fans.
• Partner with all XFN teams to bring these social-first campaigns to life, including Social and Influencers, Media, Growth, PMM, PR, Legal, and other functions.
• Guide creative and production agencies to bring approved concepts to life.
• Develop and present GTM plans before launching.
• Develop and present results and learnings after the campaign concludes.
• Mandatory:
• 5+ years of experience in Go-to Market Marketing.
• Experience managing cross-functional or cross-team projects.
• Established track record creating campaigns built with social at its core, and experience working with talent and influencers is a plus.
• 7+ years in the entertainment and/or sports industry, with a focus on DTC products/brands is a plus.
• Significant knowledge of the NFL a plus.

Education:

• Bachelor’s degree or equivalent practical experience.

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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