Social Media Marketing Manager

Job title:

Social Media Marketing Manager

Company

Got The T-Shirt

Job description

๐Ÿ“Œ Job Title : Social Media Marketing Manager๐Ÿ‘ค Reports to : Head of Growth Marketing
๐Ÿ“ Location : Stroud / London occasionally (Hybrid)
๐Ÿข Department : Marketing
๐Ÿ’ฐ Salary: Circa ยฃ45k, dependent on experience๐Ÿข About the companyOur client are on a mission to liberate everyone from the limitations of todayโ€™s financial system. Founded in 2015, they empower their clients to buy, save, send, and spend allocated gold โ€“ with the convenience of a Mastercardยฎ. As inflation rises and markets fluctuate, gold remains a trusted store of value.This is a hugely exciting time to join this business as their first-ever Social Media Manager , leading the team into a new era of brand expansion and commercial performance.๐Ÿ“ Job SummaryThe Social Media Marketing Manager plays a crucial role in increasing revenue by enhancing our clientโ€™s visibility, engaging potential customers, and driving new clients to the business. Through strategic content creation, targeted campaigns, and fostering a strong online community, this role directly contributes to revenue growth. ๐Ÿ’ฐ๐Ÿ“ˆIn this dynamic role, youโ€™ll be responsible for growing our social media presence ๐ŸŽฏ while supporting broader marketing efforts. Your contributions will be vital in strengthening our client community and ensuring smooth, effective marketing operations across the organisation. ๐ŸŒ๐Ÿค๐ŸŽฏ Key Responsibilities๐Ÿ“ฃ Social Media Management

  • Proactively manage social media accounts across platforms.
  • Engage with followers and clients โ€” reply to comments and DMs ๐Ÿ’ฌ .
  • Foster meaningful interactions and build community ๐Ÿค— .
  • Create and schedule engaging, platform-specific content ๐Ÿง โœจ .
  • Leverage hashtags, trends, and cross-promotion for visibility ๐Ÿš€ .
  • Coordinate with the marketing team to align content with key campaigns ๐ŸŽจ๐Ÿ“… .

๐Ÿ“Š Driving Conversions, Analytics & Reporting

  • Write strong calls to action that convert followers into customers ๐Ÿ“ฅ๐Ÿ’ธ .
  • Track and analyse performance data to refine strategies ๐Ÿ“ˆ๐Ÿ” .
  • Deliver regular KPI reports to the Head of Growth Marketing ๐Ÿ“‘ .
  • Test and optimise campaigns for maximum impact ๐Ÿ”„ .

๐Ÿ“ท Content Creation

  • Capture and create content (photos, videos, graphics) that aligns with tone and brand ๐ŸŽฅ๐Ÿ“ธ .
  • Plan and schedule posts across platforms ๐Ÿ“…๐Ÿ“ฒ .
  • Brainstorm fresh, audience-driven content ideas ๐Ÿ’ก๐Ÿง  .
  • Optimise content for reach and engagement ๐ŸŽฏ .
  • Include strong calls to action in every piece of content ๐Ÿ‘‡ .

๐Ÿ” Continuous Improvement

  • Stay on top of platform updates, trends, and best practices ๐Ÿงญ .
  • Experiment with new formats and content types ๐Ÿงช .
  • Analyse past content and recommend improvements ๐Ÿ“‰โžก๏ธ๐Ÿ“ˆ .
  • Monitor competitors and industry news ๐Ÿ“ก .
  • Explore innovative tools and tactics ๐Ÿ› ๏ธ๐Ÿง  .
  • Participate in industry events, webinars, and training to stay current ๐ŸŽ“๐ŸŽŸ๏ธ .
  • Share insights across the team and wider business ๐Ÿ“ฌ๐Ÿ“ข .

๐Ÿค Customer Service

  • Reply to online queries and concerns professionally via social media ๐Ÿ’ฌ๐Ÿ›Ž๏ธ .
  • Refer more complex issues to the Client Services team as needed ๐Ÿ” .

๐Ÿ—ฃ๏ธ Feedback Collection

  • Gather customer feedback via social channels ๐Ÿงโ€โ™€๏ธ๐Ÿ” .
  • Share recommendations to improve services and customer experience ๐Ÿงพโœจ .

โœ… Regulatory Compliance

  • Ensure all content adheres to GDPR, FCA Financial Promotions, Consumer Duty, etc. ๐Ÿ›ก๏ธ๐Ÿ“œ .
  • Work with Compliance to adapt materials and guidelines accordingly โš–๏ธ .
  • Protect client data and manage opt-outs effectively ๐Ÿ” .
  • Keep up with regulatory changes and complete monthly compliance training ๐Ÿ“˜โœ… .
  • Use social feedback and NPS scores to drive continuous improvement and customer-centric communications ๐Ÿ’ฌ๐Ÿ“‰๐Ÿ“ˆ .

๐Ÿงฐ Required Skills & Experience

  • Proven marketing experience, ideally in financial services ๐Ÿ’ผ .
  • Excellent organisation and time management skills ๐Ÿ—‚๏ธโฐ .
  • Strong communication skills, written and verbal ๐Ÿ—ฃ๏ธโœ๏ธ .
  • High attention to detail and accuracy ๐Ÿ”Žโœ… .
  • Tech savvy, especially with MS Office ๐Ÿง‘โ€๐Ÿ’ป๐Ÿ“Š .
  • Proactive with a solution-focused mindset ๐Ÿš€๐Ÿง  .
  • In-depth knowledge of social platforms: Instagram, Facebook, LinkedIn, YouTube, TikTok ๐Ÿ“ฑ๐ŸŒ .

๐ŸŽ Perks & Benefits

  • ยท 25 days annual leave + bank holidays
  • ยท Flexible working & core hours
  • ยท Birthday day off ๐ŸŽ‰
  • ยท Enhanced family-friendly leave
  • ยท Salary sacrifice pension scheme
  • ยท Employee Assistance Programme (EAP)
  • ยท Access to mental health & wellbeing resources
  • ยท Paid quarterly team dinners and events
  • ยท Team competitions, rewards, and prizes
  • ยท Online training and e-learning access

Ready to make your mark in this exciting scale-up ?
Apply now and join an exciting global business leading the way in their field.

Expected salary

ยฃ45000 per year

Location

Stroud, Gloucestershire

Job date

Wed, 18 Jun 2025 23:33:37 GMT

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