Social Media Specialist

We are looking for a Social Media Specialist who will help oversee and execute the day-to-day social media strategy for UNFPA global social media channels. 

With guidance from the Head of Digital Communications, the incumbent will be responsible for the coordination and creative direction of UNFPA’s social media content and campaign production and its alignment with the international news cycle.

The Social Media Specialist will work with the Social Media Team to identify latest trends and opportunities with influencers and partners and leverage them for UNFPA social media channels. 

The incumbent will lead the planning and delivery of social media content strategy, receiving requests from across the organization for postings and amplification, evaluating and prioritizing them for release on UNFPA global channels. 

The Social Media Specialist will also act as an advisor for the prevention of, and response to reputational crises with a social media component.

You would be responsible for:

• Lead the planning and delivery of the social media strategy to attract the attention of our core target audience among the general public, as well as policy makers, donors, influencers, civil society and politicians.
• Leverage social media trends, the news cycle and other key moments to drive engagement with our core audience.
• Ideate and deliver creative social media campaigns and content that drive awareness and  engagement.
• Produce English copy for UNFPA’s social media platforms, Facebook, X,  Instagram, LinkedIn and Youtube. Evaluate, select and adapt visual assets including photos, illustrations and videos for use on social media channels. Review and edit copy proposed by other members of the Digital Team.
• Coordinate with focal points across the organization on content planning for important moments and priority events.
• Provide creative inputs and strategic advice at brainstormings for global communications campaigns.
• Advise and offer strategic guidance to the Social Media Team and other social media content producers and support them with the editing and production of channel specific copy.
• Organize and maintain the shared team editorial calendar, mapping out the daily posting cadence.
• Work with a team of technical experts and brief external graphic designers on the creation of campaign specific social media packs.

Qualifications and Experience: 

Education:  

• Advanced university degree in relevant field, preferably journalism, strategic communications, public relations or advertising/marketing is required.

Knowledge and Experience: 

• A minimum of 5 years of relevant work experience driving visibility and engagement  in social media,
• Demonstrated experience in creative visual storytelling and developing creative multimedia content for social media,
• Proven success leveraging the news cycle and pop culture moments to drive reach and engagement,
• Experience driving awareness of humanitarian crises is desirable,
• Experience designing posts and using design tools is an advantage,
• Deep understanding of online audiences and experience communicating with global audiences interested in social issues, women’s healthcare and human rights,
• Proven experience in building and maintaining global online communities,
• Advanced user of social media platforms like X, Facebook, Instagram, TikTok, YouTube and LinkedIn,
• Advanced experience with social media management platforms, social media analytical and social listening tools,
• Strong project management skills and ability to build a collaborative working environment,
• Sound editorial judgement and ethical awareness,
• Experience handling and responding to reputational issues, mis- or disinformation, or other crises on social media,
• Understanding of social media fundraising, individual giving  and online advocacy is desirable,
• Willingness to work off-hours in the case of a UNFPA emergency response, other crisis or major PR moment.

Languages: 

• Fluency in English with excellent drafting abilities and editorial skills required; knowledge of French, Spanish or Arabic is an asset.

Source: https://www.unfpa.org/jobs/social-media-specialist-media-and-communications-branch-mcb-division-external-relations-der