Social Media Strategist – M3 Group

M3 Group is a fully integrated, digitally focused, strategically driven branding and marketing agency located in Lansing, MI. M3 group is a subsidiary of the Reseda Group, a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. We help our clients understand their target markets, prioritize efforts, and develop engaging, visually compelling content that connects. We can help with everything from breakthrough ad creative to full-scale integrated marketing campaigns. Need help developing your marketing strategy? We’ve got it. Just want world-class implementation? No problem, we’re on it. Go to our website, M3 Group, to learn more about our company!

position Summary:

The Social Media Strategist is responsible for planning, managing, and executing social media strategies across all major platforms, including Facebook, Instagram, LinkedIn, X, and TikTok. This role emphasizes both B2C and B2B engagement. The strategist will drive audience growth, engagement, and brand awareness for a wide range of clients through thoughtful content planning, community management, and performance analysis.

You will have deep knowledge of the major social platforms and experience managing multiple accounts-preferably in an agency environment. At M3 Group, you’ll collaborate with internal teams and clients across a variety of industries to develop compelling social strategies tailored to each client’s goals. A strong understanding of target audiences, platform nuances, and best practices is essential.

As the social media strategist, your mission is to create intentional, strategic, and effective social plans that foster community, conversation, and client success. You’ll be expected to own your work, think proactively, and thrive in a fast-paced, multi-client environment.

Work Arrangement: This position is able to work hybrid arrangement. Expectation to work onsite on Tuesdays and one other day each week at the Lansing or Troy office.

Schedule: Monday – Friday 8:30am-5:00pm ET

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.

Compensation & Benefits:

• Salary: $61,000+ dependent on experience
• 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
• Up to 19.5 days of PTO within your first year, along with 8 Paid Holidays
• 401(k) with Company Match
• 6 Weeks of Paid Parental Leave

Essential Duties and Responsibilities:

• Planning and executing social media strategies tailored to individual client goals and target audiences
• Managing community engagement, including monitoring and responding to comments, messages, and mentions
• Staying ahead of social trends, tools, and changes to proactively optimize content and strategies
• Creating and maintaining posting calendars for multiple client accounts
• Collaborating with internal teams to align social strategies to content needs, campaigns, and client updates
• Compiling and analyzing monthly performance reports
• Applying reporting insights to strategies to further develop recommendations
• Presenting insights and recommendations to clients to further develop social media relationships
• All other duties as assigned

Knowledge, Skills, and Abilities Required

• High school diploma or equivalent required.
• Minimum of five years of professional social media experience; B2C and B2B experience preferred
• Bachelor’s degree in marketing, or communications, or advertising or related field preferred or work experience of 5 or more years in agency social media roles
• Proven ability to manage multiple social media accounts simultaneously (agency experience strongly preferred)
• Strong interpersonal and client communication skills
• Excellent writing, editing, and storytelling abilities across digital platforms
• Deep understanding of platform-specific best practices and social media trends
• Deep understanding of social media analytics
• Detail-oriented, highly organized, and comfortable working in a fast-paced environment
• Ability to prioritize tasks, manage multiple projects, and meet tight deadlines
• Proficient in Microsoft Office and social media scheduling/reporting tools

Physical Demands & Work Environment:

• May be required to remain in a stationary position for an extended period of time.
• Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.
• Ability to travel to/from appointments as required.
• This position is able to work in hybrid or onsite working arrangements.

Disclaimer:

• Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
• MSUFCU is an affirmative-action, equal-opportunity employer.
• To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Bachelors (preferred)
High School (required)