Specialist, Brand and Communications

position TITLE

Specialist, Brand and Communications (ContentDevelopment)

POSITION OVERVIEW

As a key member of the Brand and CommunicationsTeam, this rolesupports Milliken’senterprise brandwhile serving as acontent partner todesignatedStrategic Business Units (SBUs).The Specialist, Content Development plays a critical role in translating enterprise and SBU strategies into compelling, on-brand content across channels-supporting demand generation, reputation building, and storytelling aligned to shared priorities. This role works closely with SBU marketing, product marketing, PR,web, andcreativeservices to deliver integrated content that drives business outcomes whilemaintainingbrand cohesion.

You willcreate, or enable the creation of,short-and long-form contentfor Milliken. Examples could includesocial media posts, blogs,copy for printmarketing collateral,ad copy,and web copyto support and align withcorporate andbusinessmarketing plans.You will bringa highlevelof creativity to your work,executingstrategies and briefs in a way thatelevates our brandand drives demand.You willworkcross-functionallywith members ofMarketingServicessuchas PR,Web, andCreativeServices teamsand closely withproduct marketersto execute deliverablesthat align with larger strategies.

In collaboration with theMarketing ServicesBrand and Communicationsteam, youwillbe responsible formanaging social media profilesrepresentingMilliken & Company and itsbusinesses. This could include updating profile creative,scheduling posts,procuringcontent approvals withbusinesses, and monitoring channel activity.

We want you to challenge us with industry-leadingcreative contentideas anddemonstratecuriosity and passion for the power of brand to drive demand to achieve companyobjectives.Success in this role is drivenbyastrongability to translate complex topics into effective, engaging, and easily understandable content.You will be challenged daily, supported by an enthusiastic team, and recognized forgreat work.

JOB RESPONSIBILITIES

• Serve as the primary content partner for assigned Strategic Business Units (SBUs), translating enterprise and SBU strategies into channel-appropriate, on-brand content aligned to shared priorities and annual plans.

• Identifynew contentopportunities for the enterprise in alignment withcorporate andbusinessannual marketing plans.

• Operate within the enterprise social media management platform to manage and support social media profiles on behalf of Milliken, including publishing, optimization, monitoring, and community engagement-while coordinating closely with SBUs to ensure content aligns with platform strategy and brand governance.

• Management of the employee social media advocacy platform, driving adoption,optimizingcontent for associate sharing, and aligning advocacy efforts with enterprise campaigns and businesspriorities. Collaboratewith theBrandand CommunicationsContentTeamtoensurebrandcohesivenessis reflected indeliverables.

• Assistwith in-person event coverage and content curation for social media.

SUCCESS IN THIS ROLE IS DEMONSTRATED BY

• Strong, trusted partnerships with assigned SBUs

• High-quality, on-brand content delivered consistently and on time

• Effective activation of enterprise campaigns across business units

• Improved consistency and clarity in SBU content and social execution

• Stakeholder feedback across enterprise and business teams

QUALIFICATIONS-REQUIRED

• Bachelor’sdegree from an accredited college or university

• Threeyears of proven success in a rolewith skills ineither content creationor copywriting

• Ability todemonstratecreativity in work product

• experience in the creation of both long-and short-form content

• Experiencein a roleusing socialmanagement platformssuch asBrandwatch, Falcon,Sociuu,or Sprout Social,is a plus

• Experience workingin an administrative capacity on social media on behalf of a brand

• Attention to detail and outstanding organizational and communication skills

• Must collaborate well and enjoy working withina team

• Demonstratehigh levelsof organizationalplanningwith the ability to work on several large-scale projectssimultaneously

• Abilityto change course quicklywhile stillmaintainingintegrityof workproduct

• Abilitytoimpactdecisions through formal and informal influence, and create alignment between teams

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