Sr. Manager, Retail Marketing

Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm, and purpose…while having a lot of fun along the way. Working at Vuori, our goal is to create something special together. Our foundation and success are made possible thanks to incredible people, thriving culture, and an inspirational community. 

Job Description

The Senior Retail Marketing Manager will be responsible for creating and leading the retail marketing and community marketing strategies for Vuori’s global retail fleet. They will drive traffic and increase sales to retail stores through community engagement and in-store activations, while building awareness of retail locations. This role will develop and implement retail marketing strategies that align with brand objectives and drive retail foot traffic and sales. This individual will also be responsible for in-store messaging, marketing new store openings and leading the retail marketing team.

What you’ll get to do: 

• Create, execute and analyze retail marketing campaigns, in-store promotions, events, and seasonal drop collateral
• Work with cross functional teams like VM, creative, marketing integration, retail and more to activate GTM and ensure retail marketing initiatives are executed
• Establish key storytelling moments in stores for windows, in-store displays and key marketing stories
• Work in partnership with other marketing channel leaders—influencer, PR, athlete, content, social, etc. to build omni channel marketing plans that align on key campaigns throughout the year
• Lead all new store opening strategies and opening parties to build awareness in new and infill markets
• Develop partnerships and plan community marketing initiatives to attract new customers and meet customers where they’re at
• Create priority market strategies to build brand awareness, increase community engagement and drive retail traffic to stores
• Lead in-store activations, community partnerships, local events and more to support the global retail fleet
• Work with creative and creative project management to brief in and plan all retail marketing collateral for seasonal assets, promotions, events, retail packaging, emails and more
• Lead retail marketing events, toolkits and communications to stores and retail leadership to share upcoming key marketing initiatives, product launches, brand events, key messaging and more
• Analyze and report on all retail marketing metrics to evaluate effectiveness of marketing initiatives and efforts, while also tracking market trends and consumer behavior to identify opportunities for the retail channel
• Develop and scale community leader program in retail markets to support retail stores with brand initiatives, events and awareness
• Manage the retail marketing team, fostering a motivating and positive work environment

Qualifications

Who you are: 

• 8+ years of marketing experience with at least 3-4 years of retail marketing and community marketing experience
• Solution-oriented leader, with the ability to manage multiple projects within the team, across multiple seasons and in multiple regions across the globe
• Passion for community events and building great relationships
• Effective communication and presentation skills, including confidence in leading cross-functional meetings
• Self-motivated and highly organized professional
• Comfortable in navigating ambiguous situations
• Sense of urgency with the ability to make decisions without complete information
• Ability to travel for community events, new store openings and store visits

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees; 

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

The salary range for this role is $120,000 per year – $130,000 per year.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. 

All your information will be kept confidential according to EEO guidelines.

Read Full Description