Sr Marketing Manager, EMEA Students & Education

Job title:

Sr Marketing Manager, EMEA Students & Education

Company

Adobe

Job description

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Opportunity:From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by an Adobe product.Adobe’s Education Engagement Marketing team exists to drive the long-term use of Adobe’s creative tools with students and universities. We develop and deliver Adobe’s global engagement marketing plans with a particular focus on Adobe Express.The Senior Marketing Manager for EMEA Students will lead a cross-functional team that creates innovative and impactful marketing programs that drive product usage. This role requires a marketer who has strong interpersonal and leadership skills and loves to get hands-on with running marketing campaigns directly. They are excellent at influencing disparate orgs, stakeholders, and senior leaders, as well as leading campaigns end-to-end, and presenting to execs. They’re a self-starter, thriving in fast-paced environments, with a passion for innovative marketing, testing, learning, and iterating quickly, and have demonstrated exceptional attention to detail in the reporting and communicating of resultsWhat you’ll do:Campaign Strategy and Execution:Lead a team of marketers and customer success managers to run integrated marketing campaigns that drive product usage with university students in the UK.Run high-touch events and build community strategies that engage and influence decision makers and faculty at universities to encourage adoption of Adobe tools in curriculum and student life.Cross-Functional Collaboration:Lead and virtually coordinate cross-functional teams (e.g., product marketing, integrated marketing, customer success, strategic development, go-to-market, and data science).Partner with global and local teams to devise messaging, positioning, and product needs.Reporting:Provide weekly reporting on important metrics, value, and market insights to inform decision-making and optimize future campaigns.Present marketing plans, campaign performance, and insights to senior leadership in the US and UK.Budget Management:Manage allocated budgets, ensuring efficient use of resources and improving value on marketing investments, and provide compelling, data-driven inputs for additional funding to support the business.What You’ll Need To Succeed:Significant experience in marketing to University student audiences. Experience in enterprise B2B marketing is a plus.Track record of developing and running successful campaigns (ideally aimed at university students) either agency or client-side.A self-starter, highly effective at influencing, motivating, and virtually leading cross-functional teams without direct authority.Excellent verbal and written communication skills, with the ability to craft persuasive narratives for executive leadership.Proficient in using data to measure campaign performance and drive insights using self-service dashboards (Power BI) and working with data science teams on needs. Strong Excel skills are highly desirable. Ability to translate data into clear, compelling presentations for senior leadership.Ability to work in a dynamic and fast-moving global organization. Very comfortable with change on a quarterly basis.As our many awards will tell you, at Adobe you’ll be immersed in an exceptional work environment that is recognized around the world. You’ll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe’s the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the fantastic benefits we offer at Rewards.adobe.com.Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.Adobe is proud to be an and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

Expected salary

Location

London

Job date

Wed, 29 Jan 2025 04:32:05 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobs-near-me.eu) you saw this job posting.