Sr Marketing Manager, iCasino & iLottery Retention (Product Owner)

Job title:

Sr Marketing Manager, iCasino & iLottery Retention (Product Owner)

Company

Ontario Lottery and Gaming

Job description

Range: 95,200.00 – 142,800.00 CADJob Description:Sr Marketing Manager, iCasino & iLottery Retention (Product Owner)GAME ON – OLG needs youWe’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.We are ready to take this game to the next level and need a passionate Sr Marketing Manager, iCasino & iLottery Retention (Product Owner) who will be responsible for strengthening our player engagement to support and grow product loyalty and long-term customer retention for iCasino & iLottery. The role will be accountable to develop strategies across the full player lifecycle to engage, educate, upsell, cross-sell, support, and retain the existing player base using CRM multi-channel (i.e. email, push notifications and web/app) campaigns and journeys. In addition, the Product Owner will contribute to the product vision and strategy, in alignment with the business strategy, to the customer, providing constant feedback to the team and helping to set and drive goals toward the vision.YOUR ROLE IN THE GAMEReporting to the VIP iCasino & iLottery Product, you will be empowered to:Own the strategy and roadmap for growing player lifetime value through improved product engagement and loyalty, working with a dedicated cross-functional teamDevelop player retention objectives including KPIs and OKRs in alignment with the overall iCasino & iLottery product objectivesMonitor KPIs, verify against market trends, and suggest pivots to backlogTrack progress towards OKRs and manage delaysEnsure alignment of retention features and stories, i.e. review, give feedback, and prioritize user stories in line with own visionContinuously building, improve, and manage retention backlog with the team, ensuring all items are clearly described, estimated, and prioritizedDrive sprint plans together with the Scrum Master and Retention Marketing ManagerLeverage customer research and collecting feedback to understand the iCasino & iLottery segments and target players at optimal points in the player lifecycle through various channels using a data-driven approachLead the creation, development and testing of retention campaigns, messages and promotionsDevelop testing strategies (A/B tests) to continually optimize all initiatives, including identifying opportunities to better understand our player segments, their lifecycle and behaviorsWork with other Product Owners to drive the cross-sell of the full-suite of OLG’s productsProvide an environment that fosters collaboration, MVP mindset and progression towards changeCROSS FUNCTIONAL RELATIONSHIPSThe role works in close collaboration with Lab teams across the Digital business unit to share product vision and strategies and leverage knowledge and skills across teams.Works in close collaboration with Centres of Expertise within the Digital business unit (i.e. Technology Engineering and Operations, Marketing. Agile COE, Customer Experience and Design, Digital Transformation, Planning and Performance) when developing and sharing product vision and strategy and leveraging in-house knowledge and skills for the specific area of discipline.WHAT YOU NEED TO PLAYWork Experience: Experience in Customer Retention and Digital Marketing, Agile Development, with Product Owner (or similar) experience preferred. Should be confident in managing the backlog; writing detailed user stories, refining stories with experts, and having a typical ‘servant leader’ mindset when with the team. Demonstrated ability to develop and drive marketing strategy to manage CRM and retention, ideally for digital products. Minimum three (3) years in marketing and product management experience. Minimum two (2) years of experience driving and delivering product marketing roadmap in agile environment and/or cross functional team.Knowledge & Education: Bachelor’s degree or equivalent (minimum 12 years) work experience, ideally in Marketing or Business Management. (If Associate Degree, must have minimum 6 years work experience). Deep knowledge of marketing and relevant domains/products. Solid knowledge of industry trends, user demands, and pain points to be able to create a high value product vision.Critical Skills: Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story. Sufficient authority to make real-time decisions. Ability to influence a diverse group of SMEs and key stakeholders; strong leadership skills. Strong problem solver with ability to lead the team to push the solution and progress. Able to ‘let go’ of authority where needed, allowing team to thrive.Strategic Thinker: strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions.Collaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our work.Integrity and Trust: do what’s right and operate with transparency and openness.PERKS OF JOINING OUR TEAMPart of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of OntarioFlexible Work Environment: to help balance both work and lifeYou Matter: family friendly work practices and hybrid workFreedom to Innovate: supports new and better ways to be successfulBe your Authentic Self: environment that values diversity as a source of strengthLearning Galore: 24-7 access to robust online learning programsPublic Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of OntarioVariable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)Learn about OLG – GAME ON!OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.To learn more about OLG go to our website atWe look forward to hearing from you, interested applicants please apply online by November 20, 2024.OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.#LI-HybridPersonal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact , 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.

Expected salary

Location

York, ON

Job date

Fri, 08 Nov 2024 04:37:18 GMT

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