Verafin – Product Marketing Lead (Europe)

Job title:

Verafin – Product Marketing Lead (Europe)

Company

Nasdaq

Job description

Are you ready to be part of a dynamic and innovative company that’s revolutionizing Financial Crime Management? At Nasdaq Verafin, we’re not just industry leaders; we’re trailblazers in providing cutting-edge, cloud-based solutions for financial institutions. We’re creating the world’s most effective financial crime fighting network!Nasdaq Verafin seeks a Product Marketing Lead to manage product marketing for our UK and European financial institution markets. Reporting to the Senior Director of Product marketing, this role connects product strategy with sales and marketing, to launch new products and drive growth.With market knowledge and competitive insight, you will be a key contributor to how we position and differentiate our products in the market and directly contribute to marketing and sales success.You’ll work closely with your product marketing peers, sales and other marketing functions to support the creation of go-to-market strategies, impactful messaging, and provide feedback to the product marketing and marketing teamsWhat You’ll Do:

• Product Marketing Excellence: Be an expert on our markets, competitors, and buyer needs to enable our marketing and success in the UK and Europe.
• Messaging & Positioning: Collaborate with the Product Marketing product pillar leads to develop compelling, differentiated product messaging and positioning.
• Buyer Personas: Develop and educate internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs.
• Go-To-Market: Create go-to-market strategies and collaborate with cross-functional teams, particularly your Product Marketing peers in North America, the Communications team, Growth Marketing, and UK/European sales to power compelling, high-performing marketing campaigns that contribute to increased sales pipeline and customer acquisition.
• Strategic Partnerships: Manage product-marketing centric partnerships and relationships with key industry and technology organizations.
• Project Management: Lead and report on your projects and initiatives. Define your project scope, objectives, timelines, and deliverables and track results against the plan. Coordinate resources, manage dependencies, and ensure successful project execution.

What We’re Looking For:

• Required: Experience in the banking industry, working in or marketing to financial institutions in the UK or Europe
• Preferred: Experience in marketing anti-financial crime products and services, particularly relevant experience with the categories of AML and Fraud
• Have 5-10 years B2B or Banking marketing experience and proven success in launching new products and/or new GTM product promotion.
• Excellent writing skills for creating content and collateral (including fact sheets, case studies, etc.).
• Successful track record of working in a collaborative, cross-functional team.
• Creativity with out-of-the box thinking and an interest in trying and learning new things.
• Self-directed, resourceful, and accountable with a positive “can do” attitude.

What Success Looks Like:

• You have developed a deep understanding of the UK and European financial institution markets, including key competitors and buyer needs.
• Your messaging, personas, and profiles have enabled successful targeted sales and marketing leading to more productive engagements and marketing success.
• Your go to market strategies have resulted in increased lead generation and customer acquisition.
• We have increased brand and product awareness within influencer partners leading to effective and targeted awareness withing our target customer segments.
• Projects completed on schedule and tracked against your metrics for success.

Growth Opportunities:

• Access to training and development programs.
• Opportunities for leadership roles as you grow within the team.
• Use your skills and knowledge to explore new areas of the business.

After the purchase of Verafin by Nasdaq in 2021, we are excited to announce as of Jan 1st 2024 we have started to move toward becoming a fully integrated part of Nasdaq. The job you are applying for will be for the Verafin team as part of the larger Nasdaq organization. The folks involved in the recruitment process will be part of the Verafin team. If you are selected for an interview, we are happy to discuss any questions you may have related to these changes. Thank you for your interest in Verafin, a Nasdaq company.This position can be located in London and offers the opportunity for a hybrid work environment (2 days a week in office), providing flexibility and accessibility for qualified candidates.This role will close on February 9th at 11:59pm NSTCome as You AreNasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Expected salary

Location

London

Job date

Wed, 29 Jan 2025 05:14:52 GMT

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