Vice President, Influencer Strategy

Description

We are looking for a very special person to fill a new role at Syneos Health Communications. Strong candidates have a blend of influencer strategy expertise (in pharma), are creative and have passion and understanding of how pop culture and cultural nuance impact and inform the work we do, and are highly adept at collaborating with many teams and partners.

Responsibilities:

• Develop customized influencer strategies and campaigns in partnership with account teams across US PR and advertising. Includes development and presentations of annual plans, new business proposals, organic growth opportunities and more
• Oversee execution of influencer campaigns end-to-end: ideation through content creation, partner selection, activation, measurement and optimization
• Create and drive content engines for multi-faceted influencer campaigns
• Stay on top of trends and package new news into thought pieces for internal and external use
• Collaborate closely with account teams to bolster client trust by showcasing our unparalleled social media and influencer marketing proficiency, ensuring their confidence in our capabilities

Requirements:

• Minimum 8 years experience specializing in healthcare influencer marketing – including celeb, macro, micro, patient and HCP
• Experience identifying and working with HCP influencers and digital opinion leaders
• Strong understanding of celebrity and influencer identification, vetting, contracting, and activation within the highly regulated pharma industry
• Strong ability to deliver persuasive, evidence-based counsel for client communications and marketing teams
• Comfort working with cross-functional teams that are both large and small and interacting with different people on a daily basis (including clients)
• Up-to-date on current and emerging influencer and social media trends, particularly those with implications in the healthcare industry
• Knowledge of the rules and regulations related to the pharma industry
• Experience in creating and driving content engines for multi-faceted influencer campaigns
• Effectively prioritize tasks and projects based on their importance, deadlines, and impact on overall goals. Manage multiple client accounts and campaigns simultaneously, ensuring timely delivery of quality work
• Stay flexible and adaptable in a fast-paced environment, adjusting strategies quickly in response to changes in consumer behavior, market dynamics, or platform algorithms

We are looking for a very particular person who not only has the right experience, but also aligns with our Influencer team’s philosophy and culture. This includes:

• Highly motivated, self-starter, very team oriented and non-hierarchal
• High emotional intelligence and a personality that builds genuine connections with our people and our clients
• Highly creative – including out-of-the-box new ideas – ranging from big idea generation to social post content creation
• Passionate and knowledgeable about pop culture and current events (Do you Deux Moi?)
• Considers oneself a cultural maven, understanding cultural nuances, inclusion
• Can hold their own in negotiations with A-list celebrity talent teams
• Enjoys spending personal time scrolling, podcasting and reading

The annual base salary for this position ranges from $X to $Y. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health Communications, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

At Syneos Health Public Relations, the possibilities are infinite. Because of our “no walls, no limits” philosophy and entrepreneurial spirit, our employees have the opportunity and potential to work on projects beyond their years of experience. The only limitations here are those that are self-imposed, and we make sure to reward staff based on talent, not title.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.