VP, Integrated Strategy

Job Description:

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in approximately 120 countries and regions, to offer end-to-end solutions to clients globally.

Job Description:

We are looking for an VP of Integrated Strategy who has a solid foundation and enthusiasm for brands, marketing, content, and creativity, to lead a large-scale global account.

As the VP, Integrated Strategy you will lead the global strategy, creativity, analytics, and execution of all plans. Your role involves setting goals, developing comprehensive plans, and ensuring the successful execution. Additionally, you will partner with key account stakeholders to define key performance indicators (KPIs), track analytics, report findings, and make recommendations. 

You will lead a team of Strategy Directors and Strategists, collaborating with other senior leaders, managers, creative, activation teams and other departments to meet deadlines and achieve goals. We ask that you global experience leading brand and creative strategic oversight and are open to having hands-on involvement. This opportunity is based in New York, NY and is hybrid, with 1-2 days at our dentsu office (150 E 42nd St., New York, NY). You will report into the SVP, Integrated Strategy.

Responsibilities:

• Brings the work together across DC, the client and our agency partners to implement strategy and creative
• Guide the end-to-end strategic roadmap and annual planning for clients
• Work upstream to integrate comms thinking and strategies into brand strategy and creative briefings to bridge the gap between creative and media
• Develop comprehensive comms plans and partners with creative to bring them to life in interesting spaces and places
• Develop comprehensive communications plans and annual strategic roadmaps for clients
• Develops big strategic platform ideas grounded in data, rich in insight and stewards their growth and development.
• Mentor and guide strategists, encouraging a culture of collective excellence and personal growth
• Use data analytics and research to uncover audience insights to inform brand strategy, creative briefs and input into media placements
• Originate strategies that are rooted in cultural insights that inspire breakthrough creative ideas.
• Can command a room of peers and more senior executives and is able to convey ideas confidently and persuasively.

Qualifications:

• 8+ years brand and creative strategy experience
• Experience creating communications strategies
• Bachelor’s Degree in business related field
• Requires global experience and the ability to work across different time zones.
• A track record being the strategic lead on 2-3 businesses and oversees a discipline.
• A creative thinker and compelling storyteller, endlessly curious and questioning, with a strong ability to shift perspectives and reveal valuable insights and creative opportunities through data and collaborative narratives with all levels of the agency and its partners to drive growth.
• A well-rounded professional with outstanding communication, organizational, and time management abilities, along with the agility to adapt swiftly to change.
• Simplify the Complex: proven ability to create and implement product strategies that deliver on numerous personas with unique needs for large-scale, enterprise ecommerce platforms.
• Change Agent: Have a passion to help agencies and clients shift their mindset and processes to transform their business using data, design thinking and technology.
• Master of Persuasion: Knows how to effectively sell ideas internally and externally, lead clients in work sessions and in formal presentations, and partner with strategists, experience design and technologists to create amazing work.
• Multi-Level Communication: Excellent communications skills across multiple audiences; from executive leadership to individual contributors, from engineers to brand strategists.

Additional information:

The anticipated base salary range for this position is $163,000-$263,350. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company’s incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-Hybrid #LI-CP1

Location:

New York

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.  

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