Wine and Spirits Educator – Kent, WA

Summary

The Wine & Spirits Educator is a newly created role designed to elevate internal knowledge, confidence, and selling capability across our organization. This individual will serve as a strategic link between supplier priorities and front-line execution–translating brand stories into compelling, actionable learning experiences.

From onboarding and classroom training to market work-withs, trade events, and curated educational dinners, this role helps bring our brands to life in every setting. By blending product expertise with engaging storytelling and hands-on support, the Wine & Spirits Educator will play a critical role in developing talent, driving sales, and strengthening our culture of excellence.

Primary Responsibilities

• Internal education & Onboarding
  • Design and deliver onboarding programs tailored to wine and spirits knowledge for new hires
  • Develop and facilitate ongoing internal training sessions to elevate category confidence and sales acumen
  • Collaborate with Learning and Development to build training modules, e-learning content and certification tracks
• Field Support & Coaching
  • Conduct market rides and work-withs to provide in-the-moment education and performance feedback
  • Partner with sales leaders to identify knowledge gaps and create customized learning solutions
• Supplier & Trade Engagement
  • o Serve as a key liaison for supplier educational initiatives, trade activations, and launch events
  • Support educational dinners, tastings, and trade shows with engaging and informative presentations
  • Help translate supplier brand stories into compelling sales tools and field messaging
• Program Development and Tracking
  • Assist in building scalable learning experiences, from live workshops to digital learning
  • Track participation and impact of training programs and recommend improvement

Key Competencies

• High level of knowledge and selling experience in wine and spirits categories
• Proficiency with Microsoft Office suite
• Excellent oral and written communication skills
• Effective organizational and time management skills
• Ability to develop strong relationships with internal and external customers

People Management

None

Work Environment

This job operates in our accounts, mostly indoors with occasional outdoor work.

Physical Demands

• Lift, carry, push, pull up to 55 lbs.
• Use arms, wrists, hands, grasp
• Must be proficient in the use of industry tools including hand truck, six-wheeler, manual pallet jack, box cutter, etc.
• Must be able to drive and operate a vehicle

Expected Hours of Work

This is a full-time position, days/hours of work vary, and may include weekends.

Travel

Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected.

Required Education and Experience

• High School diploma or GED required
• High level of wine and spirits knowledge required
• 5+ years in the beverage industry, preferably in sales, brand or education
• Comfortable presenting to large and small groups; excellent interpersonal and communication skills
• Highly organized and self-motivated with a passion for education and storytelling
• Willingness to travel for market visits, trade events, and regional trainings

Preferred Education and Experience

• Bachelor’s degree preferred
• Strong foundational knowledge of Wine and Spirits; certifications like WSET, CSW or CMS preferred
• Previous beverage industry sales experience