Consultant (home-based, 12 months): Brand Marketing Writer, Purpose Marketing & Brand Building, Division of Private Fundraising and Partnerships (PFP)

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, hope

The purpose of this consultancy is to enhance UNICEF’s brand marketing efforts by producing targeted, high-impact communication materials that engage private sector audiences and support UNICEF’s strategic goals. Through the creation of purposeful leadership pieces, advertising content, narrative development, social media packs, and internal marketing assets, the consultancy aims to strengthen UNICEF’s partnerships with private sector entities, high-value partners, and its internal fundraising network.

The deliverables will ensure consistent messaging across all platforms, highlight the leadership of UNICEF in key areas, and support the organization’s mission by crafting compelling narratives that resonate with diverse stakeholders. This will ultimately help to amplify UNICEF’s impact, foster deeper collaborations, and align with the organization’s overarching goals in the private sector.

How can you make a difference? 

Scope of Work:

The scope of work for this consultancy encompasses the development and delivery of a comprehensive suite of communication materials designed to bolster UNICEF’s brand marketing and engagement with private sector audiences. This includes the ghostwriting of purposeful leadership pieces for UNICEF senior leadership and high-value partners, grounded in thorough desk research and stakeholder interviews. The consultancy will also involve crafting advertising copy for quarterly campaign bursts across digital, print, and social media platforms, as well as developing key messages and overarching narratives for these campaigns.

Additionally, the consultancy will be responsible for producing social media packs tailored for UNICEF’s philanthropic and corporate partners and creating internal marketing articles aimed at UNICEF’s global fundraising and private sector marketing network. All deliverables are expected to align with UNICEF’s strategic objectives, ensuring consistency, resonance, and impact across all communication channels.

Work Assignments Overview & Deliverables

Brand marketing purposeful leadership pieces to support PMBB’s marketing efforts to engage private sector audiences

• 12 Brand marketing purposeful leadership pieces to support PMBB’s marketing efforts to engage private sector audiences.
• 10 purposeful leadership pieces ghostwritten for UNICEF high value partners based on desk research and stakeholder interviews as needed.

Advertising

• Craft advertising copy for four (4) campaign bursts (one per quarter). This includes copy for digital and print advertising, and social media copy.

Narrative Development

• Craft key messages and overarching narratives for four (4) campaign bursts (one per quarter).

Social media pack development

• Twenty-four (24) philanthropy social packs, two (2) every month, based on key messages prepared by the PMBB team, for UNICEF’s philanthropic partners.
• Twelve (12) corporate social packs, one (1) each month, based on key messages prepared by the PMBB team, for UNICEF’s corporate partners.

Internal marketing assets

• Twelve (12) internal marketing articles for UNICEF’s intranet, with an audience of UNICEF’s global fundraising and private sector marketing network.

To qualify as an advocate for every child you will have… 

Educational Background:

• An advanced university degree in one of the following fields is required: journalism, communication, marketing, or closely related fields. Alternatively, a first-level university degree (Bachelor’s degree) in a relevant field combined with 2 years of additional professional experience may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of five (5) years of experience in brand marketing, advertising copywriting for a variety of formats and channels, both short-form and long-form for digital, print, and social platforms is required.
• Demonstrated knowledge of C-Suite, (ultra) high-net wealth and other executive-level decision makers within the private sector.
• Expertise in thought pieces placed in premium media outlets.
• Strong management skills and the ability to prioritize and manage deadlines is required.
• A demonstrable knowledge of B2B and B2C marketing is considered an asset.
• Knowledge of UNICEF and the non-profit sector is considered an asset.

Language:

• Fluency in English is required, knowledge of a UN language is an asset.

Skills:

• Flexibility and ability to work independently and as a team player with a range of constituents and colleagues at varying levels.
• Excellent interpersonal and communication skills are essential, both written and verbal is an asset.
• Must possess a strong work ethic, have confidence, take initiative and be an enthusiastic team player.
• Strong customer service approach to interactions with colleagues and partners; ability to navigate complex environments and help build relationships with a variety of stakeholders is an asset.
• Media and PR experience is an asset.

For every Child, you demonstrate… 

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit here. 

Remarks: 

Please upload case studies or sample(s) of your work in the online application.

Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

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