Director – Insights

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Job Details

DIRECTOR

Bangkok, Thailand

Role Description

The primary responsibilities are to be in charge of a specific % of revenue growth on a yearly basis; building strong client relationships, make a proven difference to the client’s business, and for overall client satisfaction. A Director manages a high performing team of 5-8 with responsibility for its people, clients and business delivery and growth. They are also accountable for overseeing the entire delivery process, deliverables, client engagement and consultancy, providing insightful, value-added market intelligence to new and existing clients. As part of the management team, responsibilities include business development, people management and financial management along with business strategy implementation.

  • Account Management
  • Lead accounts to oversee the team deliver all account deliverables while working to agreed budgets, and course-corrects where required
  • Ensure all deliverables meet client needs and generate strong insight and impact for clients business
  • Delegate to team effectively, providing constructive feedback and support for other account members to ensure account responsibilities and deliverables are met to a high standard in agreed timelines
  • Ensure account efficiency and profitability across all accounts
  • Resource planning across the business with senior team to ensure all accounts meet business and client needs
  • Consult on operational processes (including 3rd party supplier relationships) and course-corrects where required
  • Create and drive SAPs for key clients
  • Drive account growth
  • Analysis and Insights Expertise
  • Design appropriate solutions to drive meaningful insight for clients’ needs and their business
  • Formulate, articulate and validate hypotheses to help build appropriate, relevant and impactful stories
  • Ensure integration and synthesise data from various sources (e.g. sales data, media spend data)
  • Ensure insights are translated into engaging stories with clear and concise implications that will help clients make better decisions
  • Lead analysis brainstorms
  • Integrate knowledge of brand tools, philosophies and techniques and applies these appropriately to the design, analysis and interpretation of projects to deliver meaningful insights
  • Identify opportunities to deepen insights for clients using further analysis including brand and external learnings as appropriate
  • Client Management and Consultancy
  • Develop in-depth knowledge and understanding of your clients and their business in all interactions with clients. Deliverables and analysis conducted applies this knowledge and commercial implications and realities. Knowledge including;
  • Key clients, key stakeholders and their needs
  • The client’s business and strategy / challenges
  • Client brands and communication activity
  • Client markets and competitors
  • Uses strategic view of client’s business to effectively communicate client expectations, strategy and company policy to the rest of the project team
  • Deliver effective advice and consultancy for your clients
  • Instigate and facilitate client discussions to better understand their business issues
  • Expert interpretation of data and ability to articulate insights clearly and impactfully
  • Provide a comprehensive point of view on specific client issues aligned with brand philosophies
  • Bring in relevant experts from Kantar to provide holistic consultancy to clients
  • Develop strong relationships with clients to the extent they are first port of call across all accounts for strategic opinions and advice
  • Lead presentations on more complex projects and to run workshop sessions, adapting reporting styles to the needs of different clients, audiences and situations
  • Demonstrate confidence and strong interpersonal skills in client facing situations
  • Chair client and agency meetings
  • Deploys ‘Goldstar’ (Signature/GreenWorks) client management model to deepen relationships
  • Advise clients and problem solve client issues independently with NO supervision from manager
  • Develops and implements account management plans for key clients
  • Generate ideas and consult with account teams to develop case studies to demonstrate value we bring for clients.
  • Ensure impact reviews meet required standards, and include client feedback where appropriate for all presentations
  • People Management
  • Manage and develop a high performing and engaged team of 5-8 with 1-3 direct line reports and creates a culture which fosters team collaboration, growth and learning
  • giving ongoing feedback
  • conducting monthly catch-ups
  • conducting annual appraisals on time
  • Able to effectively and proactively manage overall team and individual workload and direct appropriate usage of available resources
  • Work with line reports to identify and set clear objectives to develop and nurture their careers according to line reports’ career aspirations, and articulates performance against these objectives
  • Coach and develop team members through constructive feedback to identify areas of strength, and areas required for improvement
  • Take immediate action on under-performers, have formal conversation on performance issue and follow up with documentation
  • Effectively delegates tasks where appropriate
  • Mentor juniors on development areas
  • Participate in the recruitment and training of more junior team members as appropriate
  • Responsible in ensuring that new employees have completed their induction training
  • Responsible for facilitating career development across the team, balancing with the needs of the business
  • Leads performance management process, as and when required
  • Sets clear and timely 3-month probation and year-end objectives for direct reports and approves the same for direct reports’ reports
  • Business Development and Financial Management
  • Build strong relationships and deliver to account responsibilities sufficiently to retain clients and maintain existing business
  • Identify and pursue opportunities to grow existing client business, revenue and profitability
  • Actively seek new business opportunities
  • Develop and implement new business strategy with the senior team
  • Respond to and drive new business opportunities from time to time through:
  • Liaising with clients to understand their needs
  • Designing solutions
  • Preparing accurate costs
  • Preparing proposals
  • Presenting in pitches
  • Review account and project profitability to understand opportunities to maximize financial performance for future project
  • Account forecasting of accounts and new business
  • Complete timesheets accurately and on time
  • Is responsible for delivering on set GM targets and maintaining profitability on accounts
  • Ensure Finance processes are followed through:
  • Client Contracts
  • PO
  • Billing

Role Requirements

  • At least 8-10 years of progressive experience in marketing, market research and consumer insights
  • Experience in the areas of brand measurement/brand health tracking/brand strategy highly advantageous
  • Adept at research and analysis and possess excellent report writing, editing and communication skills
  • Have acquired an excellent understanding of client needs and possess a real ability to address strategic business questions by proposing innovative responses
  • Organized, a problem solver, self-directed, and demonstrate leadership and initiative, while at the same time being a committed team player
  • Proven competence in one or more of the following areas of expertise: project management overview, brand management, market understanding, people management
  • Experience in leading and mentoring medium sized to large teams
  • Strong communications and presentation skills with fluency in Thai and English language
  • #LI-CQ1

Location

Bangkok, Rajanakarn BuildingThailand

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

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