Head of Marketing, China

Key Responsibilities

• Strategic alignment & planning
• Market Analysis and Competitive Intelligence

• Brand Awareness and Lead Generation

• Performance Tracking and Evaluation

• Digital Marketing

• Campaign Development and Execution

• Market Segment

• Budget Management and Reporting

Person Specification – Essential requirements unless stated

education / Qualifications:

• Bachelor’s degree in business, Marketing, or a related field, or equivalent work experience.
• In depth experience of relevant technologies, customers and markets with proven capability through performance metrics to show impact of strategy marketing ability.
• Academia background in material science and/or engineer background are preferred
• Proven experience of strategic planning and marketing operation.

Professional Skills/ Abilities:

*Strategic planning skill

*Campaign Management: Experience in developing and executing integrated marketing campaigns across multiple channels.

*Digital Marketing: Expertise in digital marketing techniques, including SEO, social media, email marketing, and website optimization.

*Resilience & Pressure Management: Ability to work under pressure and meet tight deadlines without compromising quality.

*Analytical Skills: Proficiency in market analysis, competitive intelligence, and ROI measurement.

*Reporting and Evaluation: Strong analytical skills for tracking performance and conducting post-event evaluations.

*Cross-Functional Collaboration: Ability to work effectively with cross-functional teams to achieve business objectives.

Personal Qualities:

* Content Strategy & Analytical Skills: Strong in content strategy, with excellent conceptual thinking and robust analytical abilities to identify and map outgrowth opportunities.

* Time & Priority Management: Exceptional organizational skills, with the ability to plan, prioritize, and meet deadlines through process improvements and clear communication.

* Strategic Thinking & Problem-Solving: Strong strategic mindset, capable of identifying solutions and driving problem-solving.

* Personal Drive: Constructive, organized, and driven with a willingness to go above and beyond.

* Communication Skills: Excellent written, verbal, and interpersonal communication skills in both English and Mandarin. Strong presentation skills.

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