Marketing & Proposal Manager

Coakley & Williams Construction (CWC) seeks a versatile Marketing Manager to lead an integrated focus on marketing, communications, and pursuits. This role unites these functions to drive a cohesive, high-impact strategy that builds CWC’s brand, engages stakeholders, and elevates our market presence. We’re looking for a candidate with a solid strategic vision to weave consistent storytelling across all platforms, execute engaging proposals, and foster a collaborative environment that empowers the team to meet every challenge with creativity and precision.

The manager will be responsible for developing high-quality, compliant, and compelling proposals that showcase the company’s expertise, articulate our value to potential clients, and win new business. Additionally, this person will play a vital role in CWC’s marketing efforts through written and illustrative internal and external communications. This role involves collaborating with essential stakeholders and actively supporting the organization’s growth objectives by leading corporate events and communications, successfully executing project pursuits, communicating with conviction, and maneuvering a competitive, deadline-driven environment.

Essential Duties & Responsibilities

Proposal & Pursuit Management

• Lead the proposal lifecycle from initial strategy to post-submission analysis, ensuring seamless and high-quality experience for internal stakeholders and potential clients.
• Manage and execute all qualification/proposal/interview presentation responses – ensuring detailed deliverable deadlines are met while maintaining brand continuity. Delegate tasks to team members as required.
• Provide design leadership and support for the setup, assembly, and distribution of qualification/proposal/interview presentation materials.
• Participate in strategy sessions with the larger pursuit team to develop win strategies and determine relevant content to articulate in all deliverables throughout the capture process.
• Create and update project fact sheets and employee resumes as needed.
• Provide quality control reviews to all deliverables produced by other contributors.
• Participate in post-proposal and interview submission debriefs to learn reasons for winning and losing and help establish best practices.
• Research new ideas, methods, and technologies to present our materials, staying ahead of the curve against our competition.
• Responsible for the maintenance and quality of CWC written content and historical data utilizing the internal CRM, Dynamics, and other internal tools.
• Maintain current knowledge of historical projects completed, projects under construction, capabilities, and staff to proactively suggest relevant projects and teams for proposals.
• Maintain in-depth knowledge of CWC company history, services, competitors, and market sectors.

Marketing & Communications Management

Job Demands

A minimum of 40 hours per week is required. Work hours vary depending on project requirements and may involve weekends and night work.

Individuals should be able to reach above and below, stoop and bend, sit, walk, and stand. Individuals should also be able to lift, carry and/or moving items up to 50lbs. May be exposed to heavy machinery/equipment, hazardous chemicals, and extreme weather conditions.

Additional Note

The above statements are intended to describe the general nature and level of the work required. They are not exhaustive lists of all duties and responsibilities, knowledge, skills, abilities, physical job demands and working conditions associated with the job. Successful candidates will seek additional duties to master.