Product Marketing Manager – Medical – Marlborough, MA

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IPG Medical Corporation is focused on developing next-generation medical products based on its state-of-the-art technology. Headquartered in Marlborough, MA, we aspire to work together with our employees and customers to apply light in ways that improve life.

Our mission is to develop innovative medical device laser solutions that make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged and thriving workforce that drives a sustainable future for our company and society.

Working at IPG Medical Group you can expect challenging projects, a motivating and friendly environment, and competitive benefits.

Job Profile:

• Lead new product introductions, including strategic segmentation, positioning, pricing, promotion, training and education programs; coordinate with and support marketing program with distributors and commercial partners in Urology
• Plan and coordinate local commercial launches with distributor and commercial partners; drive equipment sales along with collaborative efforts for disposables, provide marketing input and coordinate marketing program of distributor and commercial partner in Urology
• Design and conduct regional training and educational programs for physicians, distributors, and commercial partners in Urology
• Establish and execute plans for increasing the utilization of product
• Develop and execute marketing plans based on market and customer insights
• Create and maintain marketing materials and sales tools
• Propose designs, generate content and drive continuous improvement of the company’s website
• Develop marketing programs for equipment, instruments and disposables for use in stone and soft tissue management procedures
• Generate market intelligence for pursuing new pre-clinical and clinical research with the company’s proprietary Thulium Fiber Laser technology

Qualifications:

• Bachelors degree in business management, marketing, and/or scientific field
• 5-8 years+ international product marketing experience in laser urology equipment or similar high-technology medical field
• Experience in working with external partners and distributors
• Experience liaising with medical and scientific opinion leaders for obtaining information to develop new products with Thulium Fiber Laser technology
• Familiar with clinical studies and regulatory approvals for medical devices
• Ability to communicate clearly and concisely, both in writing and verbally; comfortable with both formal and extemporaneous presentations
• Willingness to take initiative and ability to work independently with many different types of tasks, while not being afraid to ask questions when in doubt.
• Strong sense of urgency and quality
• Solid organizational skills and attention to detail
• Customer focus

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