Senior Social Audience Strategist

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<div class="isg-job-description“>OverviewThe Global Marketing Engines & Experiences (GME&E) team is driving marketing transformation across Microsoft’s largest and fastest-growing commercial cloud businesses. We are seeking a culturally fluent and highly curious Senior Social Audience Strategist to dive deep into our commercial audiences and online product communities. As part of the GME&E Social & Creative team, this role is responsible for understanding the nuances and social media habits of our core audiences and customers like developers, IT decision-makers, information workers, CISOs and more. You’ll work across a dynamic set of channels (including TikTok, Instagram, Threads, YouTube, Facebook, X, Reddit, Discord, and LinkedIn) to mine for audience insights that spark everything from our next social post to our next great social campaign. Ideal candidates have outstanding listening skills and are world-class pattern matchers. Deep platform knowledge, creative instincts, and a passion for online community behavior are a must. You should be energized by emerging trends, fluent in B2B dynamics, and confident presenting to senior stakeholders. A strong bias for collaboration, clarity, and experimentation is key.
ResponsibilitiesMine comments, analyze data, and hunt for patterns across the Internet to inform creative opportunities.Represent community perspectives in campaign briefings, unlocking new creative opportunities.Guide creative teams and agency partners in developing high-quality, social-native content for editorial and tentpole campaigns.Connect social insights to organizational and business objectives across customer solution areas.Monitor cultural trends, competitor activity, and social innovation, translating insights into actionable recommendations.Drive internal alignment through storytelling, stakeholder education, and regular insight sharing across marketing and business stakeholders.

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