Strategic Advisor, Creation and Donation, Sponsorship, and Experiential Marketing

Job title:

Strategic Advisor, Creation and Donation, Sponsorship, and Experiential Marketing

Company

Desjardins

Job description

The Creation and Donation, Sponsorship, and Experiential Marketing Department is made up of two teams. The Creation Team and The Donation, Sponsorships and Experiential Marketing Team. The Creation and Brand lead and direct the Desjardins brand expression. Our focus on innovation, consistency and relevance enables us to create marketing communications that embody the brand’s personality. The Donations, Sponsorship and Experiential Marketing are to develop, manage and maximize the impacts of initiatives in alignment with the community engagement goal, brand experience and business development objectives of Desjardins. Both striving towards the goal of the Centre of Expertise to create a memorable experience with our members and clients with the right message at the right time through the right channel. The Strategic Advisor plays a pivotal role in guiding the department towards enhanced marketing effectiveness and strategic alignment. This role involves a bend of strategic planning, market analysis, and leadership support to drive continuous improvement and expertise enhancement within the market domain. You aid in making recommendations on the development and completion of assignments and projects with a very high degree of operational and conceptual complexity that calls for analysis and a comprehensive, in-depth understanding of the business and the organization. Coordination is critical, as you interact with a very large number of stakeholders in a variety of fields. Interpersonal savvy is therefore essential. You serve as a specialized consultant and expert in your field of expertise and act as a contact and coach for senior management and decision-making bodies. More specifically, you will be required to:Leadership support – supports the development of leadership meetings by preparing presentations, reports, and strategic recommendations. This involves synthesizing complex data into actionable insights that can guide executive decision-making and stimulate discussions on the vision and evolution of DP expertiseStrategic consultant – develops and recommend changes of the organizational system and structure to improve effectiveness while promoting the development of people within the directorship and amongst the vice-presidency. Assists the managers in their reasoning of the evolution of their respective teamContinuous improvement – a focus on continuous improvement is essential, providing recommendations for enhancements based on performance metrics and feedbackCollaboration across team – working closely with cross-functional teams—is vital to ensure that marketing strategies are integrated across the Centre of Expertise. This collaboration helps align efforts and maximize impact. Such as establish and maintain links with other strategic advisors to facilitate exchanges and workPerformance measurements – establishing key performance indicators (KPIs) to measure the success. The advisor analyzes these metrics to assess effectiveness and providing data-driven recommendationsTraining and development – is involved in enhancing the expertise of team members through expertise Mondays with training sessions, workshops, ensuring that the marketing team stays updated on best practices and emerging trendsMarket analysis and insights – conducts thorough market research to gather insights on industry trends, consumer behavior, and the competitive landscape. This analysis informs strategic decisions and ensures initiatives align with market demandsStrategic planning – developing and refining marketing strategies that support the departments overall goalsWhat we offer*Competitive salary and annual bonus4 weeks of flexible vacation starting in the first yearDefined benefit pension plan that provides predictable, stable income throughout retirementGroup insurance including telemedicineReimbursement of health and wellness expenses and telework equipment

• Benefits apply based on eligibility criteria.

What you bring to the tableBachelor’s degree in marketing or related fieldA minimum of eight years of relevant experiencePlease note that other combinations of qualifications and relevant experience may be consideredExperience in a strategic, influential role, with a strong skillset continuous improvementKnowledge/experience in creation, donation, sponsorship, and experiential marketingStrong communication skills in both French and English, both oral and written due to the nature of the duties or work tools or because the position involves interactions with english-speaking partners, members and/or clients Interpersonal Savvy, Strategic mindset#LI-HybridTrade UnionAt Desjardins, we believe in equity, diversity and inclusion. We’re committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.If there’s something we can do to help make the recruitment process or the job you’re applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!Job Family Administration (FG)Unposting Date 2024-12-13

Expected salary

Location

Montreal, QC

Job date

Sat, 30 Nov 2024 23:52:03 GMT

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